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Fendt partners with NHRA North Central Division to support Super-class racers

Fendt has announced a targeted regional sponsorship with the NHRA's North Central Division 3 to recognize top-performing sportsman racers in the Super Comp, Super Gas, and Super Street classes.
18 Mar 2026
Posted by NHRA.com staff
News
Fendt

Fendt, a leading provider of advanced agricultural machinery and smart farming solutions, has announced a targeted regional sponsorship with the NHRA's North Central Division 3. The sponsorship expands Fendt’s relationship with the NHRA and introduces the Fendt Championship Bonus Award, a program designed to recognize top-performing sportsman racers in the Super Comp, Super Gas, and Super Street classes during the NHRA Lucas Oil Drag Racing Series season.

"After three decades of racing in the North Central Division Super classes, I’ve seen firsthand the fierce competition in U.S. drag racing, especially in this region. D3 racers consistently deliver outstanding performance, just like Fendt products do for our farmers," said Tim Millwood, AGCO Senior Vice President and Chief Supply Chain Officer. "With many racers also being farmers or involved in the agriculture industry, this partnership is a natural fit to promote and grow the Fendt brand in the Midwest."

The Fendt Championship Bonus Award stands as a premier incentive program within the sportsman racing community, delivering significant year-end rewards to the top ten 10 performers in each eligible category:

•    First Place: $5,000
•    Second Place: $3,000
•    Third Place – 10th Place: $1,000 each

This distinguished initiative will honor the top 10 competitors in Super Comp, Super Gas, and Super Street based on the final standings of the 2026 LODRS North Central Division Points Chase. Complete program specifications and the full 2026 event schedule will be published on the division’s website at https://www.nhradiv3.com/.

The Fendt Championship Bonus Award reinforces the North Central Division’s commitment to elevating sportsman racing and provides Super Class competitors with compelling reasons to declare the division their points claiming home. With substantial financial awards and enhanced recognition opportunities, this program sets a new standard for engagement and excellence within the division.

The three featured classes – Super Comp, Super Gas and Super Street – represent the highest levels of precision and performance in sportsman drag racing, mirroring the standards Fendt holds for its agricultural equipment across full seasons and complete crop cycles. As part of the partnership, Fendt will receive onsite visibility at all Division 3 LODRS events.
This partnership builds on Fendt’s ongoing partnership with the NHRA, showcasing shared values of precision, performance and reliability. As the official tractor of NHRA, Fendt supports track operations and safety through the use of its Fendt 314 Vario® tractor at national events. The collaboration also includes regional initiatives sponsorships such as the Fendt Championship Bonus Award for NHRA’s North Central Division 3, and the renewed sponsorship of Top Alcohol Dragster driver Anthony Troyer, strengthening Fendt’s connection to the NHRA community and its agricultural ties.