NHRA and Fendt, a leading brand of AGCO, a global leader in the design, manufacture, and distribution of agricultural machinery and precision technology, announced today a multiyear partnership with Fendt becoming the official tractor of NHRA for the 2024 and 2025 race seasons.
As part of the partnership, Fendt tractors will support major NHRA events by helping prepare the racetrack to ensure a safe and enjoyable environment for drivers and fans. A pair of custom Fendt 314 Vario tractors will travel with the NHRA Mission Foods Drag Racing Series to assist the NHRA Safety Safari and Competition Department with track maintenance.
“As a racer, an NHRA member for many decades, and now an AGCO leader, I think this is an ideal match, and I couldn’t be more excited about Fendt becoming the official tractor of the NHRA,” said Tim Milwood, Senior Vice President and Chief Supply Chain Officer of AGCO. “As a manufacturer of machines built for those leading the way in agriculture, we were drawn to NHRA and its teams’ philosophy of pushing the limits of performance. We can’t wait to showcase the best tractors on the planet to an audience as dedicated to high performance as we are.”
As an official sponsor, Fendt will be featured in NHRA media programming, including commercials and enhancements during the NHRA FOX broadcasts. The partnership will also include robust social media integration between NHRA and Fendt, digital advertising, track signage, and strategic on-site promotions at each national event, including a trackside fan interaction game and a prominent display space on the midway. Fendt will also have opportunities throughout the season to host local dealers and farmers at the races and event.
“Fendt has built an impressive reputation through the quality of their machines and dedication to supporting farmers, and we couldn’t think of a better partner for the NHRA and our Safety Safari and Competition Department teams,” said Brad Gerber, NHRA Vice President and Chief Development Officer. “The Fendt team has been great to work with, and we’re excited to introduce even more people to the premium Fendt brand, bring events to the next level through this partnership, and help ensure our racers will be competing on the best and safest possible track surfaces.”
For more information about Fendt, visit www.Fendt.com