In its first sports marketing effort of any kind, Future Energy Solutions (FES) Lighting, a national “lighting-as-a-service” provider, is joining the Kalitta Motorsports corporate partner family as a primary partner on Shawn Langdon’s Top Fuel dragster beginning with this weekend’s Dodge Power Brokers NHRA Mike-High Nationals near Denver.
Through this recently executed agreement, FES will be the primary partner on Langdon’s car at the NHRA Nevada Nationals set for The Strip at Las Vegas Motor Speedway Oct. 26-29, 2023. In addition, starting with this weekend’s Denver event, FES will be an associate partner on both Langdon’s and Doug Kalitta’s Top Fuel cars and will have associate branding on all Team Kalitta support vehicles.
Kalitta Air is currently undergoing a complete lighting upgrade at more than 30 buildings that comprise its facilities in Oscoda and Ypsilanti, Mich., and Kalitta Motorsports will follow. This approximately nine-month process will provide Kalitta Air and Kalitta Motorsports with not only state-of-the-art LED lighting but also significant savings.
“We are thrilled that Kalitta have seen the value that FES can offer through our service, from energy and maintenance savings, reducing their carbon footprint, achieving an operational environment enhancement and obtaining energy and tax credits, all through the turnkey FES partnership,” FES Chief Operating Officer Marcus Brodin said. “Not only will Kalitta see substantial financial and non-financial benefits from the day after the upgrade completes, they can achieve this utilizing FES’ zero upfront cost LaaS model.”
FES’ Lighting-as-a-Service (LaaS) model creates a zero upfront capex lighting solution that allows business owners to enjoy instant energy savings from day one. FES installs and maintains the new high-efficiency lighting system at zero upfront cost to its customers. A portion of the monthly energy savings created from the upgrade is then applied towards the Lighting-as-a-Service program.