A win. It's the most valuable thing we can have in life. It's motivating and rewarding—not just to the person who holds the trophy—but to everyone who was part of the success. Achieving a win takes countless components that all add up to the moment of victory. Identifying each step is a process unique to every individual, but the one common denominator in all success is having the right partners.
Partnership is what the NHRA Contingency program is all about, and in 2023 nearly 100 manufacturers and retailers are looking to partner with you. They have put up more than $11 million in cash to reward you for buying their parts and running their company logos. Here's how that money breaks down:
- Camping World Drag Racing Series: $329,100 in postings per event x 21 events=$6,911,100
- Jegs Allstars : $37,800 in postings
- Jegs SportsNationals: $250,700 in postings
- Class Racing $6,400 x 6= $38,400 (CWDRS) in postings
- Class Racing $6,400 x 6= $1,800 (LODRS) in postings
- Lucas Oil Drag Series Divisional Events: $80,425 x 47 events= $3,779,975
- Summit Racing Series: $38,250 x 8 events=$306,000 Total: $11,325,775
The list of NHRA partner companies grows every day. Click HERE to see which parts pay in each class.
You can order the proper decals through our portal . Right HERE
Here’s How It Works
The NHRA Contingency program is the largest and most successful grassroots marketing partnership in motorsports. It connects racers who buy parts with manufacturers looking to sell and market performance products. It offers the advantages of a passion-driven business-to-consumer relationship, with the long-term benefits of a business-to-business partnership.
Every weekend from February to November there are NHRA races across North America drawing hundreds of racers and cars together. The NHRA has deep roots in reaching these markets and racers, and uses the Contingency program to share our strengths with our partners. The NHRA Contingency program runs at all NHRA Camping World Drag Racing Series national events, all NHRA Lucas Oil Drag Racing Series divisional and regional events, plus the NHRA Summit Racing Series and the JEGS Allstars. Partners can participate at the national level, the divisional level, the regional level — or all three.
- Companies post (publicly announce) with NHRA that it pays racers who use their product and win or runner-up in an NHRA race class: $300 to win/$100 to runner-up at national events, and $100 to win/$50 to runner-up at divisional events. Top Fuel, Funny Car, Pro Stock and Pro Mod pay $500 to win/$100 to runner-up.
- Racers buy and install the products that are posted. Racers install decals on both sides of their race car that display the products they are running.
- When racers win or runner-up, the NHRA Tech Department verifies the decals and products were present.
- After every race, the NHRA alerts participating manufacturers with a list of the racers who’ve won or runner-upped with their product.
- Participating manufacturers send payment to the racers to reward them for their success and partnership. NHRA and national media show racers with decals and products winning on TV, online, through social media, and in magazines.
- Racers and fans see firsthand what products work and win.