NHRA national event-winning Pro Stock Motorcycle rider Ryan Oehler, owner of Flyin' Ryan Racing, will partner with El Bandido Yankee Tequila for the remainder of the 2022 season with the debut of the partnership at the weekend’s Dodge Power Brokers NHRA Mile-High Nationals at Bandimere Speedway.
“We are thrilled to welcome El Bandido Yankee Tequila to professional drag racing,” Oehler said. “Our strategic alliance with the brand will aid in distribution efforts across the remaining 2022 NHRA national event stops as well as bring brand awareness through our racing initiatives on track.”
El Bandido Yankee Tequila has two product offerings, a Blanco and Reposado tequila, with a third product, Tequila Anejo, hitting the market soon. The branding and label reflect its deep ties to the renowned Jalisco (Mexico) region, along with its playful depiction of a mysterious bandido who's always ready to chase down fun and raise a glass in celebration.
With founder Jim Bob Morris, a former NFL player, and partner Chris Chelios, a three-time NHL Stanley Cup winner, sports are in the brand’s DNA.
“We view this as a key sponsorship that can both help propel the great tradition of NHRA Pro Stock Motorcycle Racing, and also to spotlight El Bandido Tequila in the United States and beyond," said Morris.“The marriage of these two great brands will find growth as we creatively align and cross promote. The future is bright for this partnership.”
“Sponsoring Pro Stock Motorcycle racing will be great for [launching] El Bandido Yankee,” said Chelios. “The spirits business is all about building relationships, and with Pro Stock racing, we think we can win together.”
A special Flyin’ Ryan meet and greet presented by El Bandido Yankee Tequila will take place Thursday, July 14 at Hooters Restaurant located at 2610 S Parker Rd, Aurora, CO 80014 from 6-8 p.m. Mountain time. All are welcome to attend. For those guests who are 21 and older, free samples of El Bandido Yankee Tequila will be available.