Sunday’s NHRA on FOX television coverage from the Pep Boys NHRA Nationals, which was the NHRA’s NFL adjacent broadcast, delivered 1,678,000 viewers, making it the most-viewed NHRA telecast record.
That is up 150,000 viewers (10%) from the previous high that came last season. The telecast, which also featured Tony Stewart in the broadcast booth, peaked at more than 2.8 million people, up from last year’s peak of 2.2 million. The audience also included 578,000 viewers in the 18-49 demographic and 644,000 viewers in the 25-54 age group.
It was part of an impressive weekend at Maple Grove Raceway, which enjoyed a sellout crowd on Saturday and a packed facility during Sunday eliminations.
“It’s exciting to see the partnership between the NHRA and FOX continue to grow and lead to such tremendous numbers,” NHRA Vice President of Broadcasting Steve Reintjes said. “The NHRA on FOX team has continued to deliver several new innovations during the broadcast, and we were thrilled to again have Tony Stewart in the booth. With a record-setting audience tuned in, our race teams put on an incredible show, and we’re thankful for all our NHRA fans, as well as new fans who tuned in for the first time.”