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Monster Energy, Flav-R-Pac sign multi-year extension with John Force Racing

Monster Energy and Flav-R-Pac Frozen Fruits and Vegetables will continue to share primary sponsorship of Brittany Force’s Top Fuel dragster after the signing of a multiyear extension with John Force Racing.
25 Jan 2022
Posted by NHRA.com staff
News
John Force Racing

Monster Energy and Flav-R-Pac Frozen Fruits and Vegetables will continue to share primary sponsorship of Brittany Force’s Top Fuel dragster. 

After a successful 2021 NHRA Camping World Drag Racing Series season that featured 12 No. 1 qualifying positions, five final-round appearances, a win in Topeka, and ultimately a runner-up finish in the championship, Force and her two primary sponsors, Monster Energy, who originally joined the John Force Racing family in 2015, and Flav-R-Pac, who came on board in 2020, will continue with the Top Fuel standout in a multiyear partnership. 

Monster Energy was originally with the John Force Racing family from 2015-2018 during which Brittany Force won the 2017 NHRA Top Fuel world championship and returned in 2020 to split primary sponsorship duties with Flav-R-Pac Fruits and Vegetables, a subsidiary of Oregon Potato Company (OPC), which is owned by Frank Tiegs. 

“Monster Energy and Flav-R-Pac have been great partners to John Force Racing,” said John Force, founder and CEO of John Force Racing. “They navigated through the pandemic and 2020 with us and came out with a successful season in 2021 with Brittany. Being able to have not just one but two major partners who see the value in this sport and in this team enough to sign a multiyear deal really says something. We are excited to grow the partnership we have with these two impressive brands.”

“A nitromethane-burning car putting out 10,000 horsepower, going over 330 mph in less than 3.5 seconds, and trying as hard as possible to destroy itself? Sounds like Monster Energy,” said Mitch Covington, VP of Sports Marketing for Monster Energy. “A company that prides itself on Unleashing the Beast, Monster Energy is straight-up stoked to go Top Fuel racing with Brittany Force in the 2022 NHRA racing season and beyond. We believe in our championship driver, and we will always continue to support her and the team. Easily the most violent, overwhelming, and straight-up powerful form of racing on Planet Earth, you haven’t lived until you’ve felt your chest cavity shake and your eyes and nose burn after a three-second Top Fuel pass.”

“When we first signed on with John Force Racing as a primary on Brittany’s dragster, we were always looking to the future and how we could grow this relationship. Partnering with this team has been a great decision, and we are excited for what the future holds,” said Tiegs. “Heading into 2022 after such a successful 2021 season is really promising. This team is truly dynamic in how they operate making them a perfect fit for Flav-R-Pac and how we want to grow the brand.”