Fernando Cuadra Sr. ready to have last Pro Stock dance with his sons
Sox & Martin and McCandless Collection to sponsor NHRA Hemi Challenge
HendrickCars.com to sponsor Brittany Force, JFR starting at 4-Wide Nationals
NHRA 4-Wide Nationals Friday preview
Expanded Total Seal team going after four-wide double victory in Charlotte
AMKUS Rescue Systems to continue as Official Rescue Tools of NHRA
Summit Racing Equipment renews as title sponsor of NHRA Jr. Drag Racing League
Vote for NHRA U.S. Nationals in USA Today's best motorsports event poll
Jonathan Johnson joins NHRA as South Central Division Director
Ida Zetterström continues testing ahead of official NHRA Top Fuel debut
Tony Schumacher to be inducted into Motorsports Hall of Fame of America
Austin Prock goes behind the scenes at All Elite Wrestling 'Dynamite' show
Tim Erdmann named NHRA Vice President Of Finance
NHRA Movers and Shakers; Pomona, Phoenix coverage highlight new issue
In Memoriam
NHRA returns to Chicago for Gerber Collision & Glass NHRA Route 66 Nationals
Drag and Drive exhibition returns to NHRA national event at Route 66 Raceway
Unofficial Mission Foods points standings
NHRA set to celebrate 70th anniversary of historic U.S. Nationals in Indy
The Holley EFI Factory X era officially dawns in Las Vegas
Friday News & Notes from the NHRA 4-Wide Nationals
Jim Dunn Racing and Buddy Hull roll out KGC Funny Car for Vegas event
NHRA 4-Wide Nationals Friday preview
BAM Weather unites with NHRA to provide event weather data, forecasting
Super Grip named title sponsor of Thunder Valley Nationals in Bristol
Second straight sellout at Firebird Motorsports Park for Arizona Nationals
Despite broken leg, Caruso looking forward to future Pro Stock return
Pro Stock and Pro Mod will run three sessions on Saturday in Phoenix
NHRA stars sound off on the chance to win multiple times this weekend
Virginia NHRA Nationals to feature three qualifying sessions on Saturday in shift to two-day event
NHRA, Mattel partner in the fast lane with iconic Hot Wheels brand
NHRA and Mattel have announced a licensing partnership to develop collectible die-cast vehicles under the iconic Hot Wheels brand, hitting stores in June.
The new partnership will see die-cast versions of classic hot rods, including a '74 Chevrolet Vega Pro Stock car and a '71 Ford Mustang Funny Car. NHRA fans young and old can host their own drag races in living rooms across the world.
NHRA and Mattel have teamed up in the past, and with the history, power, and speed at the heart of both brands, the collaboration is seamless.
“The partnership between NHRA and Mattel is a perfect match,” said Jeffrey Young, NHRA vice president of marketing and communications. “NHRA is excited to work with Mattel to bring new products to new NHRA fans across the globe.”
“Hot Wheels has a long history of working with NHRA teams since our early days with Snake and Mongoose, more than 50 years ago,” said Roberto Stanichi, SVP and Global Head of Hot Wheels at Mattel. “We’re honored to once again roll into the staging lanes, watch the Tree light up, and ignite the Hot Wheels challenger spirit in NHRA fans of all ages.”
The NHRA Licensing Program continues to expand, focusing on lifestyle products such as apparel and accessories, home decor, as well as items for the garage and auto enthusiast such as automotive accessories, automotive tools, appearance, and other automotive related products.