NHRA - National Hot Rod Association


How the most successful grassroots marketing partnership in motorsports works

Find out how you can take advantage of the NHRA Contingency program as we get ready for the 2020 Mello Yello Drag Racing season.
24 Jan 2020
Posted by NHRA.com staff
NHRA Contingency

The NHRA Contingency program is a grassroots marketing partnership that dates back to 1966. It connects racers who buy parts with manufacturers looking to sell and market performance products. Every weekend from February to November there are NHRA races across North America drawing hundreds of racers and cars together.
The NHRA has deep roots in reaching these markets and racers, and we use the Contingency program to share our strengths with our partners. The NHRA Contingency program runs at all 24 NHRA Mello Yello Drag Racing Series national events, all 44 NHRA Lucas Oil Drag Racing Series divisional events, the NHRA Summit Racing Series, and the JEGS Allstars. Partners can participate at the national level, the divisional level, the regional level — or all three. 

Here’s How It Works

1. Companies post (publicly announce) with NHRA that it pays racers who use their product and win or runner-up in an NHRA race class: $300 to win/$100 to runner-up at national events, and $100 to win/$50 to runner-up at divisional events.

2. Racers buy and install the products that are posted.

3. Racers install decals on both sides of their race car that display the products they are running.

4. When racers win or runner-up, the NHRA Tech Department verifies the decals and products were present.

5. After every race, the NHRA alerts participating manufacturers with a list of the racers who’ve won or runner-upped with their product.

6. Participating manufacturers send payment to the racers to reward them for their success and partnership. 

7. NHRA and national media show racers with decals and products winning on TV, online, through social media, and in magazines. 

8. Racers and fans see firsthand what products work and win.

Learn Which Products Pay 

The list of NHRA partner companies grows every day. To get the most up-to-date list of participating brands and products that want to partner with you, go to NHRAracer.com/Contingency.