Summit Racing Equipment renews as title sponsor of NHRA Jr. Drag Racing League
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Jonathan Johnson joins NHRA as South Central Division Director
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In Memoriam
NHRA returns to Chicago for Gerber Collision & Glass NHRA Route 66 Nationals
Drag and Drive exhibition returns to NHRA national event at Route 66 Raceway
Unofficial Mission Foods points standings
NHRA set to celebrate 70th anniversary of historic U.S. Nationals in Indy
The Holley EFI Factory X era officially dawns in Las Vegas
Friday News & Notes from the NHRA 4-Wide Nationals
Jim Dunn Racing and Buddy Hull roll out KGC Funny Car for Vegas event
NHRA 4-Wide Nationals Friday preview
BAM Weather unites with NHRA to provide event weather data, forecasting
Super Grip named title sponsor of Thunder Valley Nationals in Bristol
Second straight sellout at Firebird Motorsports Park for Arizona Nationals
Despite broken leg, Caruso looking forward to future Pro Stock return
Pro Stock and Pro Mod will run three sessions on Saturday in Phoenix
NHRA stars sound off on the chance to win multiple times this weekend
Virginia NHRA Nationals to feature three qualifying sessions on Saturday in shift to two-day event
Jim Dunn Racing and Buddy Hull to rep USD at Arizona Nationals
NHRA returns to Firebird Motorsports Park for NHRA Arizona Nationals
Top Fuel champion Doug Kalitta will fly SealMaster colors in Phoenix
NHRA wins Innovation of the Year award for ticketing at PACnet Star Awards
FES Lighting renews as Kalitta corporate partner and car sponsor
Schedule set for Winternationals conclusion, Mission Challenge in Phoenix
Toyota continues to “Go Places” as Official Car of NHRA
Toyota has extended its agreement to serve as the Official Car of NHRA. As such, the distinguished automotive brand will have a season-long presence at NHRA Mello Yello Drag Racing Series events and will be featured prominently in NHRA’s television broadcasts.
“As NHRA continues to grow, it is an absolute pleasure to have Toyota extend our partnership,” said Brad Gerber, chief development officer for NHRA. “As we continue to push the limits within NHRA drag racing, we will continue to push with Toyota as our partner in new initiatives like the recent Unfinished Business competition.”
Toyota will receive trackside signage, in-venue video ad placements and bannering rights. At select events, Toyota will have an expanded presence as part of NHRA’s popular Nitro Alley, where fans experience interactive displays and activations from valued brand partners. Fans received a special treat courtesy of Toyota earlier this year when the Official Car of NHRA provided uniquely-wrapped Toyota Camrys for the NHRA Unfinished Business competition featuring NHRA Legends as part of the 50th annual Amalie Motor Oil NHRA Gatornationals.
“Toyota is looking forward to extending a relationship with the NHRA that dates back to 2002," said Laura Pierce, General Manager, Motorsports, Toyota Motor North America. "Having served as the Official Car of the NHRA since 2014, it's provided a platform to work with our local dealers and regions, as well as being able to promote our Toyota product lineup to a very loyal NHRA fan-base across the nation."
In addition to serving as the Official Car of the NHRA, Toyota also supports five prominent race teams including that of current Funny Car World Champion, J.R. Todd. Other Toyota drag racers include Antron Brown, Doug Kalitta, Richie Crampton and Shawn Langdon.