Doug Kalitta will be campaigning a new-look Top Fuel dragster adorned in the logo of new Team Kalitta business partner LaBounty at the Lucas Oil NHRA Nationals. The Minnesota-based company is a part of the Stanley Black & Decker family of tools.
Team Kalitta’s long-standing relationship with Stanley and Mac Tools brought this partnership with LaBounty to fruition for the Brainerd event. LaBounty has a 100,000 square foot manufacturing space in Two Harbors, Minn.
“I have had a great relationship with Mac Tools and Stanley for many years so bringing LaBounty on to my Top Fuel dragster is a perfect extension of that partnership,” said Kalitta, a 45-time Top Fuel national event winner. “Their business is built on maximizing up time on job sites which is very similar to what we are doing at the track when my guys are servicing my 11,000-horsepower Top Fuel dragster between rounds.”
Through the marketing partnership LaBounty will host guests in Team Kalitta hospitality as well as incorporate the excitement and fan accessibility into their social media channels.
“LaBounty has always stood for high performance and partnering with Team Kalitta to showcase the brand on their Top Fuel dragster is a great opportunity for our end users to see the brand in a high performance environment,” said Doug Redpath, President of Stanley Infrastructure and LaBounty.
Kalitta’s dragster will feature the LaBounty logo and branding throughout the weekend and his crew will also be wearing LaBounty-branded crew shirts.