Strutmasters.com will increase its sponsorship of NHRA Top Fuel team Stringer Performance with driver Clay Millican in 2019 to become the co-primary sponsor. Strutmasters.com will replace Great Clips, which is ending its sponsorship after the 2018 season, and will share co-primary positioning with longtime partner, Parts Plus.
Strutmasters.com, which first partnered with Stringer Performance in 2017, has increased its marketing platform with the team over the last two years, growing the program from an associate sponsor status to having co-primary positioning for five events this season.
Strutmasters.com is a suspension manufacturer founded in 1999 by Chip Lofton. Specializing in air-to-non-air suspension conversion kits, Strutmasters.com has become an industry leader in the world of suspension. Strutmasters.com offers affordable total solutions to fixing costly complex air, magnetic, electronic, and hydraulic suspension systems. What began as a personal project to repair a family’s only vehicle, Strutmasters.com has grown into a nationwide provider of suspension solutions and has truly earned the title “The Suspension Experts.”
“I am honored to come on board as sponsor of Clay Millican and Stringer Performance,” said Strutmasters.com owner, Chip Lofton. “It's been an exhilarating ride this season and I'm looking forward to more during the finals and next season as Strutmasters.com takes a more predominant role with the team. Clay and this entire team are incredible ambassadors for our brand, both on the track and off and we have seen immense value from this relationship. I am excited to see this partnership grow into the future.”
Stringer Performance owner, Doug Stringer, is proud to see Strutmasters.com step into a bigger role with the team.
“Strutmasters.com has been a great partner of our team over the course of the last two seasons,” said Stringer. “The NHRA is an excellent marketing platform for them and I’m excited for them to step into a major partner role in 2019 and to have the opportunity to capitalize on the marketing value associated with primary sponsorship. Chip Lofton is a very involved partner and his excitement is contagious. It’s a true partnership and we look forward to doing everything on our end to assist Strutmasters.com reach their marketing goals.”