NGK Spark Plugs USA, Inc., has extended its relationship with NHRA Top Sportsman drag racer Don O’Neal. O’Neal has used NGK racing spark plugs in his 1999 Monte Carlo for the past five years and now O’Neal will look to use NTK engine sensors in a new race car. NTK is a member of the NGK Spark Plugs family of brands.
“This is a logical extension of our expansion into sensor technology,” said Danielle Orlando, General Manager of Marketing, NGK Spark Plugs. “There is a natural fit between the ways Don O’Neal and NGK think and do business. We’re both moving into new markets together in 2019. NGK is bringing its expanded NTK sensor line to consumers and into the motorsports world, while Don’s team has an exciting new race vehicle and engine combination. We are confident this will be a long-term, winning combination and are looking forward to a great partnership together in 2019 and beyond.”
O’Neal, who finished seventh in the NHRA’s national Top Sportsman standings in 2018, will compete with a different vehicle and power package in 2019. His new race car, a 2015 Chevrolet Camaro, will be powered by a Magnuson-supercharged Chevrolet 427 LS engine with VP Racing methanol.
“We are making the switch from a car with three stages of nitrous boost to a supercharged car,” O’Neal said. “We wanted to make this change because we felt today’s customer could better relate to this new set-up. This new engine/vehicle combination is an opportunity for us to communicate the product message and the brand story about NGK and NTK’s OEM quality to everyday people. It’s our goal to help create customer loyalty for both NGK spark plugs and now the newly expanded NTK line of oxygen and technical sensors. These are products we’ll be putting into play and they’re also products everyday people use in their own vehicles.”
To support the recent release of its Ruthenium HX spark plug line, NGK also announced the company will be dressing Megan Meyer’s top-alcohol dragster with Ruthenium HX branding. Offering the latest in high-ignitability spark plug technology and comprised of the precious metal, Ruthenium HX consists of 25 part numbers covering over 200 million vehicles currently in operation.