Building upon a successful partnership, Mothers will extend their official sponsorship agreement with NHRA as the official car care products of NHRA. Mothers is an industry leader due to their quality-crafted formulas of premium polishes, waxes, cleaners and finish care products.
“Mothers has been a fantastic partner of ours and we welcome the opportunity to build upon our successes,” said Brad Gerber, NHRA vice president of sales & chief development officer. “The winners of the Mothers Best Appearing Car has grown to be a sought after award by all the entrants at the NHRA Mello Yello Drag Racing Series events.”
The Mothers’ sponsorship features a fully integrated marketing platform of benefits including on-site presence at NHRA Mello Yello Drag Racing Series races, in addition to broadcast, digital and social media. They will also extend their sponsorship of the Mothers Best Appearing Car award, which crowns the recipient with a Wally trophy and select Mothers car care products.
“We’re excited to renew our partnership with the NHRA Championship Drag Racing. Their long, proud heritage embodies the very best of motorsports,” said Ken Holland, Mothers marketing director. “They do amazing work, and we’re fortunate to collaborate with them.”