Denso Products and Services Americas, Inc., an affiliate of leading global automotive supplier Denso Corp., will serve as the primary sponsor for Pro Stock Motorcycle racer Angie Smith in the 2018 NHRA Mello Yello Drag Racing Series. Denso also will serve as an associate sponsor of Matt Smith, Angie’s teammate and husband.
"I’ve had a lot of success on this bike and I’m excited to have the support of Denso to take it to the winner’s circle this season,” said Smith who will continue to ride her Matt Smith Racing Buell V-Twin powered by Denso Iridium spark plugs.
Denso’s 2018 endorsement builds on its support for Matt Smith Racing, which started in 2017 when Denso was Angie Smith’s lead sponsor for five weekend races. Riding on Denso spark plugs, Angie and Matt Smith were both among the top 10 competitors in last year’s NHRA Countdown finals.
“Denso is an amazing partner. Their high-performance spark plugs were a huge part of my success last year, and now they’ve become a vital member of the Matt Smith Racing team for the entire 2018 series.”
“We’re proud to increase our support for Angie, who is a true role model, and also sponsor Matt during the upcoming series,” said Fran Labun, vice president, Aftermarket Sales at Denso Products and Services Americas. “Both are tremendous competitors and great ambassadors for Denso spark plugs, on and off the track.”
As part of their ongoing partnership, Angie Smith will continue to support Denso by making personal appearances at customer events, trade shows and associate gatherings.Denso also returns to Nitro Alley, the midway where fans can learn more about and purchase Denso’s full line of spark plugs.