NHRA - National Hot Rod Association

Denso Products and Services Americas Inc. has signed an agreement to become the title-rights sponsor of the NHRA Mello Yello Drag Racing Series event at The Strip at Las Vegas Motor Speedway this spring.

The 17th annual Denso Spark Plugs NHRA Nationals will be held April 1-3 and will feature competition in Top Fuel, Funny Car, and Pro Stock. The race is the fourth of 24 on the 2016 schedule and will be televised on FOX Sports 1 with two sessions of qualifying Friday, April 1, at 7 p.m. PT/10 p.m. ET and eliminations live at 2 p.m./5 p.m. Sunday, April 3.

“The NHRA appreciates Denso’s commitment to and involvement with the Mello Yello Drag Racing Series,” said Brad Gerber, NHRA vice president of sales and chief development officer. “We are excited to begin working with them to put on a great event in Las Vegas and develop beneficial activation plans around their sponsorship of the Denso Spark Plugs NHRA Nationals.”

Since it was founded in 1949, Denso has become a leader in automotive technology and supplies products to all of the major carmakers in the world. Denso has taken everything it has learned as an original equipment manufacturer and applied it to its aftermarket product lines to give professional technicians and weekend do-it-yourselfers quality replacement parts. Every component that leaves the Denso factory has been designed with precision, manufactured to OE standards, and subjected to rigorous safety and performance tests. Quality, reliability, and value are at the heart of every Denso product.

“As a leading global supplier of high-performance auto parts, Denso is proud to sponsor this year's NHRA Mello Yello Drag Racing Series and also serve as the title sponsor of the Denso Spark Plugs NHRA Nationals April 1-3 in Las Vegas,” said Larry Fidance, marketing manager of Denso Products and Services Americas Inc.

“Supporting this year’s NHRA races builds on Denso's longstanding tradition of sponsoring world-class motorsports since the 1970s and the passion we share with racing fans, drivers, crews, and motorists everywhere for automotive excellence, safety, and innovation,” Fidance continued. “Denso spark plugs, in particular, are the preferred brand of automotive enthusiasts in every market, and they are widely used by professional racing teams on racing circuits around the globe.”

To learn more about Denso products, see the full product line, and find your closest auto-parts retail store or wholesale distributor, log on to www.densoautoparts.com.

To purchase tickets for the Denso Spark Plugs NHRA Nationals, call 800-644-4444 or log on to www.lvms.com/tickets.