PJH Trackbite named official traction compound of NHRA
Red Line Oil named presenting sponsor of NHRA Crew of the Year award
Old World renews with John Force Racing; Jack Beckman to drive again in 2025
NHRA, zMAX Dragway announce first-ever four-wide Countdown race in 2025
Dates set For Right Trailers NHRA Jr. Drag Racing League Conference Finals
NAPA named Official Auto Parts store of NHRA in first-time partnership
Lucas Oil set to continue as title sponsor at famed Indianapolis Raceway Park
NHRA announces launch of 75th Anniversary campaign for 2026 season
Right Trailers and LB Trailers announce their 2025 motorsports team at PRI
NHRA releases 2025 schedules for specialty classes
NHRA, FOX Sports release 2025 Mission Foods Series television schedule
NHRA releases Pro Stock and Pro Stock Motorcycle schedules for 2025 season
NHRA Showcase of Champions event set for South Georgia Motorsports Park
NHRA North Central Division takes part in Brownsburg Holiday Parade
Evan Jonat named NHRA Senior Vice President of National Events
NHRA welcomes Clinton Snead as Director of Engineering
Tickets are now on sale for the 2025 Lucas Oil NHRA Winternationals
Year-ending National Dragster issue recaps 2024 season, profiles champs
Tony Stewart Racing Funny Car team announces 2025 crew chief lineup
Happy Thanksgiving from NHRA
NHRA programs rewarded perfect performances at both ends of racetrack
Jason McCulloch joins Josh Hart Racing in pursuit of Top Fuel championship
NHRA Funny Car icon Jim Dunn honored with NHRA Lifetime Achievement Award
Toyota wins its first NHRA Manufacturers Cup championship
NHRA Mission Foods Drag Racing Series champs honored at awards ceremony
Tony Stewart named 2024 NHRA Rookie of the Year
In Memoriam
Unofficial Mission Foods points standings
Greg Anderson joins exclusive company with sixth NHRA Pro Stock title
Antron Brown secures fourth Mission Foods NHRA Top Fuel world championship
Bold new NHRA Mello Yello Drag Racing Series logo unveiled for 2016 season
The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016.
In coordination with Mello Yello’s recent unveiling of a modern logo design and packaging, NHRA and Mello Yello have constructed a new primary mark for the sport’s marquee national touring series to reflect the innovative, dynamic look.
The new NHRA Mello Yello Series logo prominently features the “MY” of Mello Yello in large block lettering and will be positioned in a more vertical format, with the MY flanked by racing-themed “header pipes” on each side.
NHRA also plans to incorporate the new logo design into a new “MY NHRA” marketing campaign, where drivers, team owners, crew members, fans, sponsors and others in the industry can express what NHRA means to them, using the “That’s MY NHRA” tagline at the beginning or end of the statement.
“The new NHRA Mello Yello Series logo is bold and dynamic,” said Gary Darcy, NHRA senior vice president of sales and marketing. “We feel the new NHRA Mello Yello Series logo is brash, connects with today’s youth and accurately represents the raw speed and power that NHRA Championship Drag Racing consistently delivers.”
The 2016 NHRA Mello Yello Drag Racing Series opens Feb. 11-14 with the 56th annual Circle K NHRA Winternationals at Auto Club Raceway at Pomona near Los Angeles. For tickets, call 800-884-NHRA or visit www.nhra.com/tickets.