NHRA - National Hot Rod Association


Amalie Motor Oil extends title-rights sponsorship of prestigious NHRA Gatornationals

07 Mar 2016

Amalie Motor Oil Co. has agreed to a multiyear extension of its title-rights sponsorship of the prestigious NHRA Gatornationals at Gainesville Raceway. This year’s Amalie Motor Oil NHRA Gatornationals is scheduled for March 17-20 and is the third event on the 24-race 2016 NHRA Mello Yello Drag Racing Series schedule.

“We are pleased to continue our partnership with Amalie Motor Oil at this tradition-rich event,” said Brad Gerber, NHRA vice president of sales and chief development officer. “Amalie Motor Oil has been actively involved in the NHRA Mello Yello Drag Racing Series with its association with Terry McMillen and his Xtermigator Top Fuel dragster. The continuation of its involvement with the NHRA and the Amalie Motor Oil NHRA Gatornationals will build upon past successes and further its reach in the series.”

As title-rights sponsor, Amalie Motor Oil will conduct marketing activities, including themed advertising and promotions, in the Gainesville marketplace. The company will also have a presence on-site at the event, including signage and display space, as well as in the race broadcast on FOX Sports 1. 

“The Amalie Motor Oil NHRA Gatornationals is annually one of the most anticipated events on the NHRA Mello Yello Drag Racing Series calendar,” said Dennis Madden, Amalie Motor Oil senior vice president, global sales and marketing. “This extension with the event affords Amalie Motor Oil the opportunity to strengthen our commitment to the sport of drag racing and create new programs to further our involvement with Terry McMillen’s team.”  

One of NHRA’s largest events, the Amalie Motor Oil NHRA Gatornationals serves as the East Coast opener for the NHRA Mello Yello Drag Racing Series, featuring Top Fuel, Funny Car, Pro Stock, and the season opener for Pro Stock Motorcycle. The historic event and venue have been the stage for some of NHRA’s most memorable moments, none more significant than the first 300-mph pass, made by legendary NHRA driver Kenny Bernstein in 1992.

Amalie Motor Oil Co., one of the original “Pennsylvania Crude” oil companies, was founded in 1903 in Franklin, Pa. Today, headquartered in Tampa, Fla., and located on a deep-water dock in the Port of Tampa, Amalie Motor Oil’s state-of-the-art main production facility has more than 25 million gallons of bulk storage capacity and boasts some of the fastest and most sophisticated bottle blow-molding, blending, and packaging equipment available. Amalie Motor Oil blends and packages more than 3,000 different products in sizes ranging from eight-ounce plastic bottles through bulk rail transports and distributes to every state in America and more than 100 countries. Amalie Motor Oil continues 100 years of excellence with a full line of automotive, fleet, industrial, and specialty lubricants. For more information, log on to www.amalie.com.