NHRA - National Hot Rod Association

Top Fuel driver Ida Zetterström will launch her 2026 season at the NHRA 4-Wide Nationals, April 24-26 at zMAX Dragway. The event will mark Zetterström’s first race of the year, and her debut with Shawn Reed Racing. In addition, Zetterström will also debut a new primary partner, GlobalSKU, bringing the innovative, tech-driven brand into NHRA drag racing for the first time. The partnership introduces GlobalSKU to a new motorsports audience, aligning its cutting-edge, tech-driven approach to online selling with the fast paced and high-performance world of Top Fuel competition.

GlobalSKU is an AI-powered commerce platform that simplifies how products are sold online. Using image recognition technology, users can scan an item, instantly identify it, check real-time market pricing, and generate ready-to-publish listings in seconds. Those listings can then be deployed across multiple marketplaces, streamlining the entire selling process from one app.

The partnership with Zetterström is a natural fit. In a sport where success is measured in thousandths of a second, both drivers and brands are built on speed, precision, and performance. GlobalSKU’s focus on efficiency and innovation mirrors the competitive demands of Top Fuel racing, making it a strong addition to Zetterström’s growing international platform.

“I’m incredibly proud to partner with GlobalSKU and Shawn Reed Racing for my first race of the season,” said Zetterström. “GlobalSKU is bringing something completely new into our sport, and I love how their focus on speed, efficiency, and innovation aligns with what we do in Top Fuel. For me, it’s about building partnerships that go beyond the racetrack, and this is a great example.”

“The entire GlobalSKU team is thrilled to partner with Ida Zetterström and Shawn Reed Racing. They embody the precision, accuracy, and speed the GlobalSKU app gives all its users,” said Gary Stephens, founder of Global SKU. “Entrepreneurs to Enterprises. What a thrill to make our entrance into NHRA with this team. We can't wait to see where this partnership takes us with Ida at the wheel.”

“We’re excited to have Ida in the car for Charlotte,” added team owner Shawn Reed, who claimed his first NHRA Top Fuel win last year in Reading.  “She’s the real deal, and this is a great opportunity to make a strong statement together as a team. It’s also great to welcome GlobalSKU to the program and to the sport. This is exactly the kind of partnership that helps move our program forward.”

The Charlotte event represents what is currently a one-race agreement as Zetterström continues to pursue additional partners to expand her 2026 NHRA schedule. With that in mind, the weekend presents an opportunity to showcase the performance, value, and scalability of her program to prospective partners both on and off the track.

Zetterström made her NHRA debut in 2024 following a standout career in Europe, where she captured two Super Street Bike championships and the 2023 FIA European Top Fuel championship. Since transitioning to the United States, she has quickly established herself as a rising presence in the category, pairing competitive performance with a strong personal brand and growing fan engagement.
Additional support in Charlotte will be a mix of returning and new associate partners including VP Racing Fuels and Dodge, as well as well new partners Simpson Racing and Bandero Tequila.