NHRA - National Hot Rod Association

BAM Weather will be providing weather data and forecasts to the NHRA, including weather data, forecasting, and support through its platform, Clarity, for NHRA operations.

Weather has a major impact on sporting events across the world, and anything from light rain to severe weather can affect racing events that the NHRA hosts. To mitigate weather concern, NHRA will utilize Clarity's 24/7, live meteorological consultation to aid in critical weather-related decisions.

“We’re excited to add BAM Weather as a partner for the NHRA,” NHRA Vice President of Racing Administration Josh Peterson said. “The weather is a huge factor in our sport, and their experts and standout technology ensure we will have the proper tools to make the most accurate weather assessments possible. Working with BAM Weather will allow us to make proactive weather-related decisions when it comes to our events as well.”

Clarity will provide NHRA with detailed weather data on both an hourly and daily basis using the country’s most accurate, hi-res conglomeration of computer models and direct commentary from BAM Weather meteorologists.

"The opportunity to partner with a global sports entertainment business like NHRA is extremely exciting for everyone here at BAM," Director of Partnerships Lauren Thomas said. "Combined with that fact, many of us here at BAM are avid and loyal fans of NHRA, that excitement is elevated to a whole new level. It is thrilling, to say the least, to be entrusted by the NHRA team to assist in mitigating weather concerns to provide the best event experience for their fans and drivers."

The Clarity platform brings human interaction back into the picture in a heavily automated world. With consistent interaction and communication on the platform, the goal for BAM is to provide clients an increased level of confidence when dealing with weather situations.

"It is the mission and expectation of BAM to not only provide state-of-the-art weather tools and information in our platform, Clarity, but to offer the best and most accurate meteorological support to help our clients make weather-related decisions," Thomas said. "With weather playing such a crucial role in the event experience for NHRA, I know that having access to chat with our meteorology team anytime they need will be the key in making confident weather-related decisions."