At all 24 NHRA Mello Yello Drag Racing Series events in 2019 those in attendance can use the NHRA MotorPass within the MotorVerse Live app on their smart phones to engage with drivers, teams, and NHRA partners in an entertaining and frictionless form.
The MotorVerse Live platform leverages proven fan engagement technology to create a one-of-a-kind fan experience for NHRA drag racing fans at-track. MotorVerse Live provides the perfect mix of fun, exclusive access, real-time race day information, and unique motor centric content. Fans with the MotorVerse Live app are able to schedule exclusive meet and greets, win signed memorabilia, receive real-time updates on unique fan experiences taking place on the NHRA Midway, and more. Spectators will also be able to win signed memorabiliaprizes each day at NHRA Mello Yello Drag Racing Series events by checking-in via the app after visiting select sponsors and race teams.
“The MotorVerse Live app is designed from the ground up with the focus on the fan,” said Rod Patane, president of LiveCity Events. "Working closely with NHRA, race teams and NHRA partners, we have created a frictionless and fun way for fans to get the most out of their live experience. We couldn’t be more excited to have a partner like NHRA that really puts fan experience first.”