The NHRA Contingency program is the largest and most successful grassroots marketing partnership in motorsports. It connects racers who buy parts with manufacturers looking to sell and market performance products. It offers the advantages of a passion-driven business-to-consumer relationship, with the long-term benefits of a business-to-business partnership.
Every weekend from February to November there are NHRA races across North America drawing hundreds of racers and cars together. The NHRA has deep roots in reaching these markets and racers, and uses the Contingency program to share our strengths with our partners. The NHRA Contingency program runs at all NHRA Camping World Drag Racing Series national events, all NHRA Lucas Oil Drag Racing Series divisional and regional events, plus the NHRA Summit Racing Series and the JEGS Allstars.
Partners can participate at the national level, the divisional level, the regional level — or all three.
Here’s How It Works
- Companies post (publicly announce) with NHRA that it pays racers who use their product and win or runner-up in an NHRA race class: $300 to win/$100 to runner-up at national events, and $100 to win/$50 to runner-up at divisional events.
- Racers buy and install the products that are posted. Racers install decals on both sides of their race car that display the products they are running.
- When racers win or runner-up, the NHRA Tech Department verifies the decals and products were present.
- After every race, the NHRA alerts participating manufacturers with a list of the racers who’ve won or runner-upped with their product.
- Participating manufacturers send payment to the racers to reward them for their success and partnership. NHRA and national media show racers with decals and products winning on TV, online, through social media, and in magazines.
- Racers and fans see firsthand what products work and win.
The list of NHRA partner companies grows every day. Click HERE to see which parts pay in each class.
For information on how to enter NHRA's first race of 2021, February 4-6, go to NHRA Division 2’s website or Facebook page. Racers can also get more information on Orlando Speed World Dragway from its website and Facebook page.