With the success of its powerful “Women of Power” campaign, the NHRA on FOX team recently received two Davey Awards from the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, advertising, and marketing firms.
The Women of Power campaign premiered in May during NHRA’s Southern Nationals in Atlanta and has been seen by nearly 48 million people since the launch. The show opening for the NHRA national event featured a powerful montage of the history of women in drag racing.
The goal of the Women of Power campaign was to inform the audience of the key role women have played throughout the history of the sport of drag racing. With event wins, national records and world championships, women have not only been present in NHRA, they have been vital to the growth of the sport.
Along with the inspiring Women of Power campaign, the NHRA on FOX team was also awarded a second Davey Award for their opening during the NHRA Arizona Nationals in Phoenix entitled “the Sound of Fire in the Desert” a Percy Shelley style poem about drag racing.
“These are compelling pictures and sounds and it’s a privilege to have the creative freedom to tell the stories of the fastest, most explosive sport in the world,” said Rob Hedrick, NHRA’s supervising producer who wrote and produced both pieces.
As the viewership of the NHRA on FOX continues to grow, the broadcast team will continue its work to create compelling television for its audience.