K-LOVE, a national radio broadcaster that features positive and encouraging music, will be the primary sponsor on two-time NHRA Full Throttle Drag Racing Series champ Tony Pedregon's Funny Car for 12 of the final 20 races of the season. K-LOVE will be a major associate sponsor for the remainder of the season as well.
“We’re excited to partner with Tony to not only bring K-LOVE radio to a whole new audience but also bring attention to the need of children in poverty,” said Mike Novak, K-LOVE president and CEO. “We’re confident that Tony’s fans and the NHRA family will want to help save the life of a child through our Survive to Five efforts.”
K-LOVE first partnered with TPR during the 2011 season as an associate partner and as primary sponsor for two races of last season, in Indianapolis and Charlotte (fall).
“As a father and avid listener of K-LOVE, it has always been a belief for my wife and me to help people in need. Racing is still my passion, but I've learned that people working together have the power to change lives in a positive way,” said Pedregon. “K-LOVE and I share those same values and morals. We are fortunate that together we can compete on the NHRA circuit and promote Survive to Five.”
The new K-LOVE nitro Funny Car will take to the track for the first time at the SummitRacing.com NHRA Nationals in Las Vegas and banner the primary backing through the Summit Racing Equipment NHRA Southern Nationals in Atlanta. After a two-race break, K-LOVE will return as the primary sponsor at five of the eight remaining races leading up to the Mac Tools U.S. Nationals Labor Day weekend. K-LOVE will finish the season at three of the Countdown to the Championship races, including the Automobile Club of Southern California NHRA Finals in Pomona.