The Automotive Distribution Network has announced that it will sponsor NHRA Top Fuel competitor Clay Millican and his dragster through its Parts Plus brand for the 2012 NHRA Full Throttle Drag Racing Series.
 
“After the positive response to our sponsorship of MPE Motorsports and Clay Millican for 12 races last year, we’re committing to the full 23-event NHRA slate for 2012, providing extensive marketing support and pitside hospitality packages at tracks nationwide,” said Mike Lambert, Automotive Distribution Network president. “Hospitality ensures that our Parts Plus members and jobbers, as well as our manufacturer partners serving as associate sponsors, maximize our promotional efforts on a local basis to effectively reach the end user – the professional who throws away the box.”

Starting with the season opener in Pomona, Parts Plus affiliates will benefit from promotional product tie-ins and will have the opportunity to host the Top Fuel show car and driver at their businesses. The Parts Plus logo and vibrant orange-and-red color scheme will be prominently featured on the dragster and the transporter as well as on the driver and crew uniforms and the team’s vans, trucks, and chase cars. Logos featuring select manufacturers also will be included on the Parts Plus dragster as associate sponsors.
 
“I’m thrilled that Parts Plus is onboard for the whole season,” Millican said. “Their support has generated excitement for our team as we gear up for 2012 with two brand-new cars and all the parts and pieces we need to compete at a championship level.”

The 2012 NHRA Full Throttle Drag Racing Series season kicks off Feb. 9-12 at Auto Club Raceway at Pomona with the 52nd annual O’Reilly Auto Parts NHRA Winternationals presented by Super Start Batteries. Click here to get your tickets.