NHRA Story » Ideal Racing partners with PiranaZ, rocker Pearcy

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Ideal Racing partners with PiranaZ, rocker Pearcy

Wednesday, February 10, 2010

The newly formed NHRA Funny Car team of Ideal Racing has signed apparel maker PiranaZ, a longtime NHRA supporter, as its primary partner for the opening races of the 2010 NHRA Full Throttle Drag Racing Series, in Pomona and Phoenix. PiranaZ will also continue to partner with Ideal throughout the rest of the season through sponsorships and B2B-driven programs. Additionally, platinum-selling rocker Stephen Pearcy, founder of the rock band Ratt, will join the team as its promotional front man for the season. The partnerships will kick off at the 50th Anniversary Kragen O'Reilly NHRA Winternationals presented by Valvoline.

"We are excited about being involved with the soon-to-be winning combination of Jeff Diehl and Tony Shortall," said Jason Caldwell, director of marketing, PiranaZ. "Jeff is a cool character, hard-core racer, and will be a great representative of the PiranaZ brand of Motorsports Lifestyle Apparel, and as for being tied in with Stephen Pearcy of Ratt, well, that speaks for itself."

"We're gonna light the candles on the PiranaZ hot rod this weekend, stick it in the show, then see what happens on Sunday," said Pearcy. "It's exciting to see a start-up team with such good talent and a promising future."

Pearcy will also bring his record label and recording artists from Top Fuel Records (www.stephen-pearcy.com) along with band members from Ratt to Pomona to welcome the fans and Ideal Racing marketing partners and to rekindle his longtime passion for NHRA Full Throttle Drag Racing.

"I am proud for our clients at Ideal Racing to have such an opportunity with the longtime, well-known brand of PiranaZ Motorsports Lifestyle Apparel," said Dan Pikarsky, owner of iMagine marcom. "This is why we see the world of NHRA Full Throttle Drag Racing as a land of opportunity for Corporate America. Our marketing programs allow us to bring our retail relationships to our clients and create unmatched B2B opportunities, which bring almost instant ROI for our marketing partners. The PiranaZ partnership goes way deeper than the two- race primary partnership we are announcing here, it's about opening the door to many value-driven marketing opportunities with Corporate America and submerging our partners in it together."

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