NHRA Story » Coca-Cola recognized as 2009 Sports Sponsor of the Year

NHRA 101: Your Guide to NHRA Drag Racing

In basic terms, a drag race is an acceleration contest between two vehicles over a measured distance, but what is a holeshot? Or a breakout? Welcome to NHRA 101, your complete guide to the world of NHRA Drag Racing, from the terminology of the sport to what you need to enjoy a day at the races to info on the many different vehicles that take to the track during a race weekend.
NHRA.com Features and Columns

There's more to drag racing than just two cars streaking down the strip. NHRA.com has a wide assortment of regular columns, including the DRAGSTER Insider -- in which ND Editor Phil Burgess treats you to "the stories behind the stories" from yesterday and today -- exclusive Driver Blogs that take you into the homes and trailers of the sport's top stars, the NHRA.com Notebook, and the unique Quarter-Mile Cuisine, in which award-winning Jegs.com chef Nicky Morse offers up his favorite recipes. From this area, you also can access previous Special Sections, including special-edition Web sites and blogs as well as memorial pages.
Meet the Stars of the NHRA Full Throttle Series

Want more information on your favorite NHRA Full Throttle Drag Racing Series drivers? NHRA.com has full bios on all the series regulars, including major accomplishments, best runs, hobbies, and more, plus team and driver Web site addresses and contact information in the fan-club sections.
- Pomona Quarter Mile Club
Watch NHRA Drag Racing on TV

All 23 NHRA Full Throttle Drag Racing Series events feature same-day television coverage on ESPN2 of the Professional-class action with play-by-play from motor racing veteran Paul Page and expert color commentary by former Top Fuel and Funny Car racer Mike Dunn. Sundays kick off with NHRA Race Day presented by Lucas Oil, a half-hour pre-race show that gets you up to speed for the day's activities. ESPN2 also offers coverage of the NHRA Lucas Oil Drag Racing Series. NHRA Drag Racing also is aired in Canada on TSN.
The Sights and Sounds of NHRA Drag Racing

NHRA.com offers a wide array of multimedia features for you to enjoy the sights and sounds of NHRA Drag Racing. With video clips and photos from the Full Throttle Drag Racing Series, the popular Auto Imagery Photo of the Week, and a gallery of .wav files for your computer, there's lots to see and hear in NHRA Multimedia.
Get Your Official NHRA Apparel and Merchandise

A wide range of NHRA-themed items is available for purchase online. The NitroMall is your one-stop spot for official NHRA merchandise, products from some of the teams of the NHRA Full Throttle Drag Racing Series, and more. The NHRA Store is the place to join NHRA and purchase specialty items and DVDs, and the NHRA Museum Store has items to satisfy history buffs, from vintage T-shirts to historical books.
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Coca-Cola recognized as 2009 Sports Sponsor of the Year

Friday, May 29, 2009

Coca-Cola's Bea Perez accepted the award on behalf of the company.

Coca-Cola was honored as the 2009 Sports Sponsor of the Year by the SportsBusiness Journal and SportsBusiness Daily. The award was presented live at a special ceremony held Thursday, May 28 at the New York Marriott Marquis in Manhattan.

Coke was recognized as part of the Sports Business Awards program, presented by Street & Smith’s SportsBusiness Journal and SportsBusiness Daily, the two leading publications on the business of sports. The Sports Business Awards recognize excellence and outstanding achievement in the sports industry for 2008.

Coke was chosen from five nominees for Sports Sponsor of the Year including, in alphabetical order, AT&T, Bridgestone, Sharp Electronics, and State Farm.

Synonymous with the Olympics, Coke made a big splash in Beijing with expansive activation and innovative exhibits, including a gallery about its history at the Shuang Experience Center on the Olympic Green. Coca-Cola has been a supporter of the NHRA since 2002, when it began sponsoring the NHRA’s premiere series through its POWERade brand and now through its Full Throttle energy drink. The NHRA Full Throttle Drag Racing Series is one of the most successful programs in motorsports today. The brand also expanded its motorsports activation with NASCAR and aligned with the Indy Racing League.

Awards were presented in 16 categories. “With the success of the inaugural Sports Business Awards last year, we decided to expand our program and recognize even more excellence in sports business,” says Richard Weiss, publisher of the SportsBusiness Journal. “The winners and nominees being honored tonight represent those at the forefront of the sports industry.”

The winners, which were chosen from 67 nominees, included:
Lifetime Achievement – Peter Ueberroth
Sports Executive of the Year – Dick Ebersol, Chairman, NBC Universal Sports & Olympics
Athletic Director of the Year – Joe Castiglione, University of Oklahoma
Professional Sports Team of the Year – Boston Celtics
Professional Sports League of the Year – National Basketball Association
Sports Event of the Year – Amp Energy NHL Winter Classic
Best in Sports Media – ESPN
Best in Sports Television – NBC Sports
Best in Digital Sports Media – ESPN Digital Media
Best in Talent Representation and Management – CAA Sports
Best in Corporate Consulting, Marketing and Client Services – IMG
Best in Property Consulting, Sales and Client Services – IMG
Sports Event Marketing Firm of the Year – GMR Marketing
Sports Sponsor of the Year – Coca-Cola
Sports Facility of the Year – Lucas Oil Stadium
Best in Sports Technology – MLB Advanced Media for MLB At Bat

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