Honeywell Consumer Products Group has extended its association with NHRA, it was announced today by NHRA officials. In the contract-extension agreement, Honeywell has renewed two official sponsorships and will continue to sponsor the Fram Autolite NHRA Nationals at Infineon Raceway in Sonoma.

As part of the multi-tiered contract, Fram automotive filters has extended its association as the official filter of NHRA, and sister brand Prestone will continue its status as the official antifreeze/coolant of NHRA.

As NHRA official sponsors, the Fram and Prestone brands will receive visibility at all NHRA Full Throttle Drag Racing Series events.

“Honeywell Consumer Products Group has been a proud sponsor of NHRA for nearly 25 years,” said Kelley O’Donnell, director of Global Coolants/ Motorsports Products at Honeywell CPG. “We know NHRA fans are passionate about this sport, and so are we. Our engineers are dedicated to providing technology that helps vehicles on the track and off.”

“We value Honeywell Consumer Products Group’s commitment to the NHRA Full Throttle Drag Racing Series,” said Gary Darcy, senior vice president-sales & marketing, NHRA. “As one of NHRA’s longest participating sponsors, Honeywell has clearly demonstrated how to effectively utilize event, team, and official sponsorships in promoting its numerous brands. We are looking forward to continuing to provide the Fram and Prestone brands optimum marketing value and return on investment through their association with NHRA Full Throttle Drag Racing.”

Honeywell has been a major sponsor of NHRA dating back as far as 1985, marking more than two decades that the Fram, Prestone, and Autolite brands have been in the sport. Fram and Autolite started sponsoring the NHRA Full Throttle Drag Racing Series event in Sonoma in 1991, making next season the 20th year of the association with the Northern California event that is a part of the famous Western Swing. In 2010, the Fram Autolite NHRA Nationals is scheduled for July 16-18.

“Our relationship with Honeywell and the Fram and Autolite brands is among the most valued and long-standing in the raceway’s history. We appreciate their terrific support of our NHRA Full Throttle event and are delighted to see this sponsorship extend into future seasons,” said Steve Page, president and general manager, Infineon Raceway.

Honeywell Consumer Products Group, a division of Honeywell International Inc., has headquarters in Danbury, Conn. Its leading automotive-care products include Fram oil, air, transmission, and fuel filters; Autolite spark plugs, ignition wire sets, and glow plugs; Prestone antifreeze and car-care products; and Holts car care. It maintains R&D capabilities in the United States and Europe and has a manufacturing footprint in 10 countries. For more information, log on to www.honeywellcpg.com.