NHRA has officially launched NHRA Mobile, a mobile application that will bring live racing action from all 24 NHRA Full Throttle Drag Racing Series events into the palms of NHRA fans’ hands around the globe.
NHRA Mobile will be anchored by the live timing and scoring that will give fans access to real-time results, but it will also deliver news, blogs, track overviews, race schedules, team reports, points standings, and much, much more.
“Our fans have asked for this technology for quite some time, and we are excited to launch NHRA Mobile, our first major mobile initiative,” said Gary Darcy, NHRA senior vice president-sales & marketing. “We believe the new NHRA application will add tremendous value to our loyal fans seeking access to live race features as well as news and information on a 24/7 basis.” In the coming weeks, NHRA will launch a live timing component on NHRA.com.
The service is currently available on popular mobile handsets worldwide. The simplest way to find NHRA Mobile is to check your carrier or device content portal and search “NHRA” to find the download. If it’s not currently available for your device, please check back shortly.
The initiative involved some of the biggest names in the mobile industry, including Boost Mobile and Hands-On Mobile, the world’s leading developer and publisher of connected games and applications.
“Partnering with NHRA Full Throttle Drag Racing Series is a great opportunity for Boost Mobile to broaden our brand and product appeal to new audiences with an application that provides real value to the fans,” said Neil Lindsay, chief marketing officer, Boost Mobile.
Boost customers can find the Java-based application in the application’s store via Boostlive. It costs a onetime fee of $5.99 for unlimited use.
In addition to the mobile application, Boost Mobile will have a presence on NHRA.com, display and fan engagement activities at select NHRA Full Throttle Drag Racing Series events, and broadcast elements through NHRA’s broadcast on ESPN2/ESPN2HD.
“We are proud to have Boost Mobile as a partner on NHRA’s first major mobile initiative,” said Darcy. “We believe the new NHRA application will add tremendous value to our loyal fans seeking access to live race features as well as news and information on a 24/7 basis.”
In 2009, NHRA has implemented a multi-pronged new-media and social-networking initiative to reach out not only to technical-savvy fans, but also to NHRA’s young fan base -- recent surveys identify NHRA as having one of the youngest fan bases among major sports properties in the United States.
In addition to the launch of NHRA Mobile, NHRA earlier this year launched pages on three of the most popular social-networking platforms: Facebook, YouTube, and Twitter.