Coca-Cola has long been committed to creating fun ways to engage the racing fan base and recently filmed an entertaining video featuring NHRA drivers Antron Brown, Clay Millican, Cory McClenathan, Steve Johnson, Hector Arana, Andrew Hines, Eddie Krawiec, Full Throttle TV host personality Jessi Combs, and Jegs chef and NHRA.com columnist Nicky Morse, who are helping to generate interest in the brand’s latest promotion, Sounds of Coca-Cola.

Coca-Cola is known for some of the world’s most iconic advertising and is turning to Facebook to find the stars of its next big commercial. The company is taking an unconventional approach to casting the new high-profile spot, offering NHRA fans and people from around the world the opportunity to audition by submitting short videos through an application available only on Facebook through Thursday, Oct. 15. The new commercial, called Sounds of Coca-Cola, will feature people demonstrating their own renditions of the distinct sounds that occur every time they enjoy a Coca-Cola.

For more information on Sounds of Coca-Cola, go here.