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Lucas Oil named title rights sponsor of Atlanta event

Lucas Oil has signed an agreement to become the title rights sponsor of the NHRA Mello Yello Drag Racing Series event at Atlanta Dragway. The 37th annual Lucas Oil NHRA Southern Nationals will be held May 5-7.
25 Apr 2017
Posted by NHRA.com staff
News
Atlanta

Lucas Oil has signed an agreement to become the title rights sponsor of the NHRA Mello Yello Drag Racing Series event at Atlanta Dragway. 
 
The 37th annual Lucas Oil NHRA Southern Nationals will be held May 5-7 and is the seventh of 24 events in the 2017 season. Long known as Georgia’s House of Speed, Atlanta Dragway has been host to thrilling racing for decades, and Doug Kalitta (Top Fuel), Matt Hagan (Funny Car), Jason Line (Pro Stock), and Eddie Krawiec (Pro Stock Motorcycle) were last year’s event winners.  

“The Lucas Oil NHRA Southern Nationals is a key race for the competitors and a can’t miss event for fans of the NHRA Mello Yello Drag Racing Series,” said Brad Gerber, NHRA vice president and chief development officer. “Lucas Oil and the entire Lucas family have long been staunch supporters of NHRA Championship Drag Racing, and we appreciate the mutual beneficial partnership we have with Lucas Oil.”

The reach of Lucas Oil can be found within many aspects of the sport. They are the proud sponsors of the NHRA Lucas Oil Drag Racing Series, title rights sponsor of the Lucas Oil NHRA Nationals at Brainerd Int'l Raceway, naming rights sponsor of Lucas Oil Raceway at Indianapolis, and provide support to numerous drag racing teams in both the Professional and Sportsman ranks. 

 “Lucas Oil looks forward to being the title sponsor of the 37th annual Lucas Oil NHRA Southern Nationals at Atlanta Dragway,” said Lucas Oil COO Tom Fredrickson. “Drag racing is a big part of the Lucas Oil culture, and the sponsorship of drivers and race teams from the Pros through Sportsman classes has proved to be a wonderful testing ground for our high-performance oil products, keeping us well ahead of the competition.”
 
The Lucas Oil NHRA Southern Nationals will feature racing in the NHRA Lucas Oil Drag Racing Series, the NHRA J&A Service Pro Mod Drag Racing Series, spectacular Larsen Motorsports jet dragsters sponsored by Florida Tech and Matrix System, and the Douthit Motorsports Black Pearl Nostalgia Jet Funny Car. 

Along with the exciting on-track action, the Lucas Oil NHRA Southern Nationals will honor first responders with NHRA’s “Salute to First Responders” celebration. 

As always, fans will have the opportunity to interact with their favorite drivers as they’re granted an exclusive pit pass to the most-powerful and sensory-filled motorsports attraction on the planet. This unique opportunity in motorsports gives fans direct access to the teams, allowing them to see firsthand the highly-skilled mechanics service their hot rods between rounds and get autographs from their favorite NHRA drivers.

Mello Yello Drag Racing Series qualifying will feature two rounds at 4:15 and 6:45 p.m. on Friday, May 5, and the final two rounds of qualifying on Saturday, May 6, at 1:15 and 3:45 p.m. Final eliminations are scheduled for 11 a.m. on Sunday, May 7.