Advertising Edge has extended its agreement as the Official Uniform of the NHRA. The partnership between NHRA and Advertising Edge began in 2010 and as part of the multi-year extension Advertising Edge will continue to provide NHRA with hats, staff uniforms, shirts, event winner jackets and other special apparel items.
“Advertising Edge has provided NHRA with top-quality apparel and excellent service and we are very happy to continue this relationship,” said Graham Light, senior vice president, racing operations, NHRA. “The uniforms and apparel Advertising Edge provides are used by NHRA employees at every one of our 24 events across the country and by a variety of drivers and teams. The event winner jackets and caps are popular with the drivers and we look forward to awarding many more to our victors in 2017 and beyond.”
Also in the agreement, NHRA will provide Advertising Edge with recognition in National DRAGSTER and NHRA.com, track signage at all NHRA Mello Yello Drag Racing Series events and video spots on the event big screen.
“We at NHRA are very excited to extend our partnership with Advertising Edge,” said Brad Gerber, vice president of sales and chief development office, NHRA. “Advertising Edge is a proud supporter of NHRA Drag Racing, has a heavy involvement in the sport and we look forward to working with them for years to come.”
Since entering into its partnership with NHRA, Advertising Edge has gone on to secure exclusive relationships with many race teams within the NHRA community including Don Schumacher Racing, Bob Bode Racing, Chris McGaha and his Pro Stock team, many Top Alcohol teams, and Super Comp teams, among others.
“Our partnership with NHRA provides the perfect platform for Advertising Edge to showcase our brand in a real world setting,” said Don Roe, president of Advertising Edge. “Seeing the many teams, race officials, and drivers utilize our products is a sense of pride for all of our employees and company.”
Advertising Edge specializes in USA made custom sublimated race apparel, logo apparel, promotional products, and the manufacturer of Stupid Fast racing lifestyle brand. Advertising Edge prides itself on providing excellent customer service and has a dedicated team to work with its customers from quotation to delivery to ensure full satisfaction.