One of the true social media phenomena of 2013 has been the upbeat and whimsical videos being produced and posted by millions of YouTube junkies the world over based on the 2012 dance hit “Harlem Shake” by young musician Baauer. Not one to sit on the sidelines, Doug Herbert, along with members of his B.R.A.K.E.S. organization, his Top Fuel racing team, and a group of his dedicated fans, recently assembled at zMAX Dragway in Charlotte to shoot their two versions of a Harlem Shake video.
“The Harlem Shake videos were a real blast to produce, and we thought it would be a great way to not only give B.R.A.K.E.S. [Be Responsible and Keep Everyone Safe] some added exposure on YouTube but to shine a little light on Doug Herbert Racing and our 10,000-horsepower Top Fuel dragster.”
Both videos were shot at zMAX Dragway, the site of two NHRA national events each year.
In the production promoting B.R.A.K.E.S., the nonprofit 501(c)(3) organization that teaches teenage drivers conscientious and competent driving skills, Herbert appears in front of the track’s main grandstand wearing his firesuit and helmet alongside one of the B.R.A.K.E.S. training vehicles, dancing to the rhythm of the Harlem Shake. The 40-second clip then digitally edits a colorful group of additional dancers surrounding Herbert, waving banners, performing cartwheels, break-dancing, and rolling racing tires, accompanied by several costumed mascots.
The Doug Herbert Racing version follows a similar theme but is shot at the zMAX Dragway starting line with Herbert and his zany companions performing next to his race car.
“B.R.A.K.E.S. is serious business,” added Herbert, “but whether it’s saving young lives or traveling at over 300 mph in 1,000 feet, you have to be able to have some fun along the way, and we hope our Harlem Shake videos will put some smiles on some faces.”
To watch the videos, log on to
For more information on B.R.A.K.E.S. or to make a tax-deductible donation, log on to www.putonthebrakes.com.