Longtime public relations and marketing specialist Gabrielle Stevenson, 35, has been named Texas Motorplex general manager by owner Billy Meyer. Stevenson, a graduate of Oakmont High School and CSU Sacramento, joins Texas Motorplex after leaving her post at the United Way California Capital Region in Sacramento, Calif., where she managed a broad range of marketing projects, including donor relations, branding initiatives, marketing materials, and Web site content. Stevenson has nearly 10 years of public relations experience working for the Motorplex and NHRA.
“I am excited to bring someone with Gabrielle’s skill sets into the general manager position. Her years of public relations and marketing experience will be a big asset for the Texas Motorplex in the North Texas region. She understands how critical public relations and marketing are to the growth of this facility, and her positive, can-do attitude will make an immediate impact. We looked at a number of candidates, and Gabrielle’s enthusiasm and ideas quickly moved her to the top of the list,” said Meyer.
“This is an unbelievable opportunity and a challenge that I am looking forward to tackling. The Dallas and particularly the North Texas region is one of the most competitive markets when it comes to sporting events and marketing. We have a great team here at the Texas Motorplex as well as a strong history. I am looking forward to continuing to grow our business, welcoming hundreds of thousands of fans through our turnstiles and developing strong marketing partnerships with our current and future sponsors in 2010 and beyond,” said Stevenson.
Stevenson joins a growing list of female executives and professionals rising to the top tiers of the motorsports industry. Gillian Zucker is president of Auto Club Speedway, Gill Campbell is CEO/GM of Mazda Raceway Laguna Seca, Kim Isemann is GM of Daytona 500 Experience, and Kim Walters is president of Universal Technical Institute.