Alright, for those of you that know me, I am not exactly known as being cutting edge in the technology department. I never really had a cell phone until 2004 when I started racing more on a full-time basis again. I figured that if you had to get a hold of me during the day, you could call me at work. If it was after hours call me at home. Other than that I was either driving or probably playing golf and didn't want to talk on the phone anyway. Well, times have changed, and it is now more important to be accessible. Things seem to come up more frequently than before and people, including myself, need answers right away, and this technology makes it pretty easy. Makes you wonder how anybody ever survived and ran a business 30 years ago before cell phones, fax machines, and the Internet.
So last week, with the help of my wife, Windy, I got set up with both a Facebook page and a Twitter account. After months of kind of giving her a hard time for wasting so much time on Facebook, I actually realized that it is a lot of fun. My wife likes to play a few of the games on there, and I will admit it, I got hooked on playing a few of them as well. See, for me, it is really more of an exercise in hand/eye coordination, which of course is work related and will make me a better driver and…well…Windy didn't buy that story either. Ha!
Besides all the fun games, the social networking part of it really can help a race team though. The more fans and people you have following you equates to a larger audience for your sponsors. This is a real number, with people that sign up to be a part of Kalitta Motorsports because they want to be in the know. The other cool thing to me is that you can follow your favorite race teams/drivers and get a more personal or “behind the scenes” idea of what is going on rather than the “cookie cutter”-style press release that is so common.
Things are going full speed ahead back at the shop in Michigan, and again I can’t tell you how both lucky and honored I am to be part of the Kalitta Motorsports family. As each day gets closer to the 50th annual Winternationals, I am getting more and more excited. I think we got rid of the rain for a while, and I expect our DHL Funny Car will be ready to do some serious battle.
Don’t forget to “friend” me and Kalitta Racing on Facebook and “follow” me and Team Kalitta on Twitter!