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Now serving .... YOU!Tuesday, April 01, 2008
Posted by: Jack Beckman, Valvoline/MTS Dodge
I've kind of kept the wraps on this story, because we weren't sure that everything would come together, but we now have a joint effort between DSR, all of my sponsors, the NHRA, and Cracker Barrel restaurants.

It’s kind of a neat deal, but means a lot more work for me … literally.

My new duties will take place in each city on the tour that has at least one local Cracker Barrel stores. The top area store in the aforementioned areas will host me on Wednesday evenings prior to the race. My role will officially be "guest server".

Due to regulations with the Food and Drug Administration I actually had to go through a mandatory eight-hour training program to be allowed in the food preparation areas. Selected tables and areas in the restaurant will get their food served by ME!

Now, before you think I've lost my mind, I am not taking orders and I will be assisted by the food server to prevent mixing up people's orders or dropping food into patron's laps. All patrons that evening will be offered discount coupons to the race, and those that I serve will be given free admission to Friday's qualifying. Then, a drawing will be done at the end of the night and one of those lucky Friday winners will receive a hospitality package that gets them up on the starting line for the last qualifying run. What a great opportunity for someone! The beauty of this program is that it will benefit all in multiple ways. We will hopefully introduce new fans to the NHRA, reward current fans, and increase attendance at several of the races.

My first effort went very well in Houston. In fact, the servers all presented me with an honorary "Rising Star" apron and are even shipping one of their rocking chairs to me as a thank you. Good stuff!

PS: I also have a bridge for sale if anyone’s interested.
 
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