NHRA News: Lucas Oil named official oil of Summit Sport Compact Series (5/4/2004)

Lucas Oil named official oil of Summit Sport Compact Series

5/4/2004

Lucas Oil Products, the industry leader in lubricants and fuel treatments, has been named the "Official Oil" of the NHRA Summit Sport Compact Series, it was announced by NHRA officials. In addition, Lucas Oil also will sponsor Summit Sport Compact driver Paul Efantis and his 2003 Toyota Solara, as he aims for a series championship in Modified.

The commitment increases Lucas Oil's tremendous presence in NHRA. Already designated the "Official Oil of NHRA," Lucas Oil is the presenting sponsor of NHRA's weekly magazine show on ESPN2, NHRA 2Day presented by Lucas Oil. The company is also the title sponsor for NHRA POWERade Drag Racing Series events in Brainerd, Minn., and Reading, Pa., and provides associate sponsorship to several teams in the POWERade Series, including defending Top Fuel champion Larry Dixon and last season's top rookie, Brandon Bernstein. The company also is the title sponsor for the NHRA Lucas Oil Drag Racing Series, which competes at each of the 23 national events in the NHRA POWERade Series and 45 divisional events around the country. Lucas Oil also is the primary sponsor for two top competitors in the Lucas Oil Series, including Morgan Lucas in Top Alcohol Dragster and Tom Bayer in Super Comp.

"We are extremely pleased to see Lucas Oil Products expanding its sponsorship role with NHRA into the Summit Sport Compact Series," said Gary Raasch, Director of Marketing for the NHRA Summit Sport Compact Series. "The series has grown substantially in the past three years and with the addition of the Lucas Oil family, an already established NHRA sponsor, we look forward to continued success as we break new ground in drag racing."

Lucas Oil's relationship with NHRA Drag Racing includes sportsman series entitlement, official product status, onsite presence, national event sponsorship, television advertising, presenting sponsorship of NHRA 2Day, and race team sponsorship.

"Our involvement in NHRA has been nothing but positive," said Forrest Lucas, the president of Lucas Oil Products. "Our company's growth can be directly attributed to the exposure and awareness Lucas Oil Products has received as part of our association with NHRA. I am a supporter and fan of NHRA Summit Sport Compact racing and intend to be involved in this sport for years to come."

Based in Corona, Calif., Lucas Oil Products is one of the fastest growing additive lines in the consumer automotive industry featuring a premium line of oils, greases and problem solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top selling additive line in the American truck stop and auto parts industries.

Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Sport Compact Drag Racing Series, NHRA Summit Racing Series and the NHRA Street Legal Program. The NHRA also offers the NHRA O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.

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