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Schick Quattro to back Toliver's return to Funny Car

2/18/2004

Jerry Toliver

Schick Quattro, the world's first four-blade razor, has partners with NHRA Funny Car racer Jerry Toliver. Under the partnership, Schick Quattro will be the primary sponsor of Toliver Racing's NHRA Funny Car and will mark the four-time winner's return to the sport after a brief hiatus. Schick Quattro is also the Official Razor of the NHRA.

Schick will leverage the Toliver Racing and NHRA sponsorships with direct to consumer communications, including in-store sweepstakes around the racetracks and sampling at the races.

"Jerry is an incredible driver and a key competitor in the association, having four NHRA national event wins in eight Funny Car final rounds," said Amy Roman, Brand Manager Schick Quattro. "Like Quattro, the NHRA celebrates performance, and this partnership allows Schick to reach more men who want performance in their shave and their sport."

This season, Toliver will race a custom-designed Schick Quattro/Toyota Celica Funny Car. The Toyota Celica features black with silver accents and Quattro's iconic "4" logo is prominently displayed on the car's hood. Front and side spoilers feature rivets that match that of the ergonomically designed handle.

"It's very exciting to have Schick Quattro become a partner in our program," said Toliver. "We have a strong team and we are looking forward to getting out there and racing."

Schick Quattro is the most technologically advanced razor for men, and is proven to deliver an incredibly close, unbelievably smooth shave. Quattro has two conditioning strips each with Aloe and Vitamin E positioned before and after the blades to minimize nicking and cutting, and an ergonomically designed handle for advanced precision and control.


2004 News Archive
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