NHRA News: Schick named Official Razor of NHRA (2/18/2004)

Schick named Official Razor of NHRA

2/18/2004

Schick, a division of Energizer Holding, Inc., has been designated as the "Official Razor of NHRA," beginning in 2004. As the "Official Razor of NHRA," Schick will leverage the association with an NHRA-themed consumer activation program in 2004. In addition, Schick Quattro will be the primary sponsor of Toliver Racing's NHRA Funny Car, competing in the 2004 NHRA POWERade Drag Racing Series.

"The addition of Schick Quattro to NHRA's list of official sponsors reinforces NHRA's commitment to bring consumer brands into the sport of NHRA Drag Racing," said Tom Compton, president, NHRA. "The exciting part of this deal is the anticipated consumer activation promotion scheduled for 2004, which is sure to drive more general awareness for the sport of NHRA Drag Racing and is an integral part of NHRA's strategic plan."

"We are excited about our first endeavor into the sport of NHRA Drag Racing," said Amy Roman, Brand Manager for Schick Quattro. "NHRA provides a perfect demographic for the Schick Quattro brand and, coupled with the sport's media package and return on investment, we are confident that this new association will deliver tremendous dividends."

Schick Wilkinson-Sword is a division of Energizer Holding, Inc. [NYSE: ENR], headquartered in St. Louis. For more information on shaving, consumers can call 1-800-SHAVERS (1-800-742-8377) or visit www.SchickQuattro.com.

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