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104+ Performance Additives to continue backing Millican

2/13/2004
Clay Millican

Extending an agreement that started in 2003, 104+ Performance Additives will continue to serve as the primary sponsor for Lehman Racing and driver Clay Millican in at least eight NHRA national events in 2004. The company was a primary sponsor for nine of the 12 NHRA events in 2003.

"We are very excited to come on board with the Lehman Racing Team again in 2004," said Don Crosse, 104+ Performance Additives brand manager. "We had a very positive inaugural season with the team in 2003, and we're looking forward to continuing our successful partnership this season."

Along with 104+ Performance Additives, longtime Lehman Racing sponsor Werner Enterprises will continue its support of the team as a major associate sponsor.
Millican's 104+ Octane Boost dragster.
Racers Edge Photography

The team is confirmed to race in Pomona, Phoenix, Houston, Bristol, Atlanta, Chicago, Memphis, and Indianapolis. The team expects to race in up to four additional NHRA events, but will make the final determination as the season progresses.

"Our partnership with 104+ Performance Additives has grown and developed since its inception in 2003," said Peter Lehman, owner of Chicago-based Lehman Racing. "We are looking forward to furthering both of our businesses, and getting our first NHRA Top Fuel victory together."

This season, drag racing fans should expect to see more promotions similar to the Clay Millican hang-tag and free mini-dragster promotion featured on bottles of 104+ Octane Boost in 2003.

104+ Performance Additives is a product line of Chicago-based Gold Eagle Company, an industry leader in the manufacturing and marketing of branded engine performance and maintenance chemicals.


2004 News Archive
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