NHRA News: Lucas Oil Products and NHRA announce landmark series sponsorship extension (2/4/2004)

Lucas Oil Products and NHRA announce landmark series sponsorship extension

2/4/2004

Lucas Oil Products, the industry leader in lubricants and fuel treatments, and the NHRA have signed a landmark six-year agreement that renews Lucas Oil's series sponsorship of the NHRA Lucas Oil Drag Racing Series, beginning in 2004. In addition, Lucas Oil has been designated the "Official Oil of NHRA" and will be the presenting sponsor of NHRA's weekly magazine show on ESPN2, NHRA 2Day presented by Lucas Oil.

Lucas Oil, which has been the series sponsor since 2002, will continue its support of NHRA's premier sportsman series through 2009 at both divisional and national events.

"There is not a better sponsor fit for the sportsman racing community than Lucas Oil Products and we couldn't be happier with the announcement of this long-term relationship," said Tom Compton, president, NHRA. "Forrest Lucas and the entire Lucas Oil family has, in just two short years, become an integral part of NHRA and we are excited that they will remain a part of the NHRA Lucas Oil Drag Racing Series well into the future."

Forrest Lucas, left, president of Lucas Oil Products, and NHRA President Tom Compton congratulate one another after signing the sponsorship agreements at NHRA headquarters in Glendora.

Lucas Oil's relationship with NHRA Drag Racing includes sportsman series entitlement, official product status, onsite presence, national event sponsorship, television advertising, presenting sponsorship of NHRA 2Day, and race team sponsorship.

"Our involvement in NHRA has been nothing but positive," said Forrest Lucas, president, Lucas Oil Products. "Our company's growth can be directly attributed to the exposure and awareness Lucas Oil Products has received as part of our association with NHRA. I am a supporter and fan of NHRA racing and intend to be involved in this sport for years to come."

The NHRA Lucas Oil Drag Racing Series competes at each of the 23 national events and 45 divisional events around the country. In addition, NHRA produces 16 one-hour television shows, aired on ESPN2, and originating from NHRA national events which features categories in the NHRA Lucas Oil Drag Racing Series.

Additionally, Lucas Oil Products is the title sponsor for NHRA POWERade Drag Racing Series events in Brainerd, Minn. and Reading, Pa. and provides primary sponsorship to several teams in the NHRA Lucas Oil Drag Racing Series, including Morgan Lucas in Top Alcohol Dragster and Tom Bayer in Super Comp. Lucas Oil Products is an associate sponsor for several professional category teams, including two-time defending Top Fuel champion Larry Dixon and the Budweiser/Lucas Oil dragster driven by Brandon Bernstein and owned by Bud King Racing.

Based in Corona, Calif., Lucas Oil Products is one of the fastest growing additive lines in the consumer automotive industry featuring a premium line of oils, greases and problem solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top selling additive line in the American truck stop and auto parts industries.

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