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MainGate named Official Event Merchandise Company
4/22/2004
MainGate Inc, the premier event retail and merchandise company in the country, has been named the Official Event Merchandise Company of NHRA, it was announced today.
The terms of the agreement call for MainGate to continue to be the exclusive on-site merchandise company for the NHRA selling NHRA and NHRA POWERade Drag Racing Series merchandise on-site at all NHRA national events. MainGate sells NHRA licensed products including hats, shirts, event items, jackets, novelties and other specialty items from the Nitro Mall on site and from NitroMall.com, the premier shopping outlets for NHRA officially licensed merchandise.
"Being named NHRA's Official Event Merchandise Company is an impressive achievement, "said MainGate President, David Moroknek. "MainGate's success with the NHRA is a product of cooperation and collaboration, along with hard work and dedication. The MainGate team is very proud of this accomplishment. After 40 years of being involved with NHRA, we are very excited to be the official event merchandise company, and we look forward to continuing the partnership. "
Some of the NHRA's highest profile teams like John Force Racing, Kenny Bernsteins' Budweiser King Racing and Harley-Davidson Screamin' Eagle utilize MainGate as their official on-site merchandise partner.
Since its founding in 1963, MainGate's primary activity has been the coordination of event merchandise sales for the National Hot Rod Association (NHRA). While that segment has grown, and remains a core part of the company's business, MainGate today has become a multifaceted merchandising and marketing company that serves numerous other businesses. MainGate is the exclusive on-site souvenir merchandiser of Pikes Peak International Raceway, Professional Rodeo Cowboys Association (PRCA), the Wrangler National Finals Rodeo (WNFR) the World Swimming Championships and the World Basketball Championships. MainGate holds licensees for Matco Tools Racing, Ford, Chevy, Dodge, Mopar, Pontiac, IRL and the Indianapolis Motor Speedway.
2004 News Archive
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