NHRA News: Vizcarra promoted to Senior Media Relations Manager (3/9/2004)

Vizcarra promoted to Senior Media Relations Manager

3/9/2004

Robert Vizcarra

Veteran NHRA Communications Department team member Robert Vizcarra has been promoted to Senior Media Relations Manager, it was announced tuesday by Anthony Vestal, director of media relations for NHRA.

Vizcarra, who celebrated his five-year anniversary with NHRA last November, has played a key role in the development of many of the innovative media service programs and procedures NHRA since he joined the company in 1998.

In his new position, Vizcarra will continue to provide advance media relations support for select NHRA POWERade Series events and assist in maintaining event and corporate communication initiatives, including the development of press releases and statistics. In addition, he will now be responsible for overseeing media relations operations for the NHRA POWERade Series, coordinating the NHRA media relations intern program, providing media counsel to all NHRA-owned tracks, coordinating media efforts for the NHRA Street Legal program and assisting Vestal with a variety of special media projects and publicity campaigns.

"Robert has been a tremendous asset to the communications team over the years and is well deserving of this promotion," Vestal said. "His friendly approach and infectious personality have made him a favorite among the media we work with. A great team-player, his can-do attitude makes him a very reliable source, and someone who takes great pride in making a novice auto racing journalist's experience at an NHRA POWERade event a turn-key process and one to remember."

Before joining NHRA, Vizcarra worked in the sports department of the Tribune Newspapers in Mesa, Ariz. A Southern California native, Vizcarra earned a bachelor's degree in broadcast journalism with a business minor from Arizona State University in Phoenix.

"I am looking forward to continuing to promote and publicize the sport of NHRA Drag Racing in my expanded role with the NHRA Communications Department," Vizcarra said. "Through my experiences at NHRA I have learned so much and met some really great people. I feel that our media relations team works very hard to elevate the sport to high levels of professionalism and efficiency. I am proud to be a part of the team and I am pleased that my superiors have recognized my abilities and talents by appointing me to this senior position. "

Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Sport Compact Drag Racing Series, NHRA Summit Racing Equipment Series and the NHRA Street Legal Program. The NHRA also offers the NHRA O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.

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