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Action Sports: POWERade is expanding its involvement beyond traditional sports to reinforce the brand's insurgent, cutting-edge personality. In addition to becoming the title sponsor of the National Hot Rod Association's 23-race national event series, POWERade is the "official fuel" of the EA SPORTS Supercross, National Arenacross and IFMA Freestyle Motocross (FMX) motorcycle series. In addition, POWERade sponsors FMX rider Dustin Miller, one of the hottest freestyle motocross riders currently on tour and second-place winner of the Summer X Games.

POWERade B Vitamin Formula: POWERade's new B vitamin enhanced formula is available with all of the energy-yielding carbohydrates (8%) of the original formula. The reformulated POWERade features vitamins B3, B6 and B12, which play a key role in energy metabolism.

POWERade is available in seven great-tasting flavors: Mountain Blast, Fruit Punch, Lemon-Lime, InfraRed Freeze, Arctic Shatter, Green Squall and Jagged Ice.

POWERade Light: For today's on-the-go lifestyle, POWERade Light provides a light taste without the additional carbohydrates needed during intense workouts. POWERade Light has 50 percent less calories than the leading sports drink.

POWERade Light is available in two flavors - Andean Chill and Aleutian Stream. Andean Chill is a clear, white grape and strawberry flavor blend, and Aleutian Stream is a bright green color featuring a blend of apple, pear and cherry flavors.

Benefits: These new POWERade beverages provide hydration and energy for people's busy everyday lives, as well as when they are involved in strenuous exercise.

Packaging: POWERade is available in 20, 24, 32 and 64-ounce bottles, as well as 20 and 24-ounce multi-packs and powder. POWERade Light is available in 20, 24 and 32-ounce bottles.

History: POWERade was launched as a fountain beverage in early 1990 before gaining national distribution as a ready-to-drink thirst quencher in 1992. Since its introduction, POWERade has helped drive innovation in the category.

Key Introductions

• 1994 - 20-oz. Wide Mouth PET
• 1994 - Non-Flavor Based Names Evoking Nature
• 1994 - Fruit Blend Flavors
• 1996 - 24-oz. PET Sports Bottle
• 1997 - POWERFLO Sports Closure