In recognition of Breast Cancer Awareness Month, a number of teams will be racing unique pink paint schemes at the 29th annual Auto-Plus NHRA Nationals at Maple Grove Raceway this weekend.
Three-time Funny Car winner Courtney Force and her sister Brittany, an Automobile Club of Southern California Road to the Future Award nominee, and all of the Team JEGS cars will be sporting pink, and the JEGS.com website also will go pink for October.
The John Force Racing drivers will be supporting Lionel Racing’s Paint the Track Pink program in support of breast cancer research. Through this special promotion, diecast manufacturer Lionel Racing will contribute a portion of the proceeds from each program diecast sold to the National Breast Cancer Foundation.
Sophomore sensation Courtney ran a similar paint scheme during her 2012 rookie Funny Car season and is excited to participate for such a unique cause. Last year, the Traxxas Pink diecast sold almost as well as her standard paint scheme diecast and was the second-best-selling NHRA special of 2012. More than 1 million people were reached online and through social impressions. In addition, the program received national media coverage throughout October.
“I’m really excited,” Courtney said. “It’s all about raising interest for Breast Cancer Awareness Month. It’s for a good cause, and it’s exciting for our team to be able to come out here and run a pink car. It’s only one time a year we get to do this, and it’s fun for me being a girl and having my Traxxas Funny Car be all pink. I’ll have a pink firesuit too. It was a lot of fun being involved in designing my car this year. I look forward to it every year, but most importantly, it’s all about bringing awareness to breast cancer and breast cancer research. I’m just excited and honored to be able to fly with pink colors during Reading.”
Brittany will be racing the hot pink Castrol Edge Top Fuel dragster for the fourth of six races in the Countdown to the Championship. This will be the first time that the 27-year-old will be taking part in this event and is thrilled to represent Paint the Track Pink.
“I’m really looking forward to this promotion,” said Brittany. “Courtney did it last year. It’s for an awesome cause, and it’s something I think the fans will really enjoy because it’s a new paint scheme. There’s going to be hot pink on my car, and Courtney will be running a hot pink car as well. I think it’s going to be really cool watching the Castrol Edge car go down the track all in pink. Being able to be a part of a team that’s going to help bring awareness to breast cancer and breast cancer research is such a great thing.
“I love driving my race car and being out here meeting the fans. That’s something I always thought could help open doors where we’re bringing awareness to a cause or a charity. I’ve always been very open to doing something like that, but this is just exciting to be a part of, and to say the Castrol Edge team is going to Paint the Track Pink for Breast Cancer Awareness Month is just great,” she added.
The JEGS logo will be pink on JEGS.com and all JEGS-sponsored race cars, including the JEGS.com/Mopar Dodge Avenger driven by Pro Stock championship contender Jeg Coughlin Jr., for the next 31 days.
"We're proud to be adding a splash of pink to the familiar yellow and black of our website and JEGS.com race cars," Coughlin said. "We have family members who are cancer survivors, and we're dedicated to ensure there will be more success stories in every family. Almost everyone in this country has been touched by cancer in one way or another, so it's a cause we can all support.
"Going pink this month is our way of saluting the millions of Americans who are battling cancers of all types."
In June, the JEGS Foundation donated $10 million to The Ohio State University Comprehensive Cancer Center-Arthur G. James Cancer Hospital and Richard J. Solove Research Institute, which is a new cancer hospital under construction. In the past decade, the JEGS Foundation has donated more than $15 million to efforts related to cancer treatment, research, and awareness.
"The fight against cancer is serious to the Coughlin family and all of our associates at JEGS," said John Coughlin, one of the four Coughlin brothers who operates JEGS. "Our website is seen by millions of people worldwide each and every day, and by turning the JEGS pink for the month of October, it shows our commitment to cancer awareness and research. It also shows we care as a company and as individuals."