Kandy Magazine has agreed to a sponsorship package with Matt Smith Racing rider Angie Smith beginning at this weekend's NHRA Four-Wide Nationals at zMAX Dragway in Charlotte. The agreement will include Kandy branding on Angie's 190-mph Buell. The famous Kandy Girls will be greeting fans in Smith's pit area.
"Words can't describe how pumped up I am to represent Kandy Magazine at my hometown race," said Angie Smith. "Kandy Magazine is offering me a golden opportunity, and I'm very thankful for it. My recent test session has us all really excited, and I'm ready to roll."
"We are thrilled to have Kandy Magazine join our team and to help bring Angie out to her first race of her season," said Matt Smith, Angie's husband and team owner.
The management of Kandy Magazine has been involved in motorsports marketing since 1997. The team has successfully married corporate brands, rock stars, and icons with top NHRA race teams. Now, the team is applying 17 years of motorsports marketing experience to Matt Smith Racing.
"The Kandy team is very excited to be bringing its brand and worldwide fans to the world of motorsports," said Ron Kuchler, president of Kandy Magazine. "Angie and Matt Smith are the ideal team for Kandy — successful, entertaining, and sexy."
"I have been combining rock stars and racing for over 15 years with the NHRA. With the success of such programs as Mötley Crüe, Santana, Disturbed, Black Label Society, Meatloaf, George Thorogood, Steve Miller, and most recently bringing Jägermeister to the track, it was fitting we're finally bring our own brand to the party", said Bill Nychay, vice president of marketing of Kandy.
In addition to the sponsorship, Kandy Magazine will be doing a monthly feature on NHRA to spread awareness to a worldwide audience. Kandy Magazine is the fastest growing men's lifestyle brand in the world, covering the latest in movies, music, tech, sports, and, of course, the famous Kandy Girls. Its magazine app was ranked No. 1 in the world on iTunes in January 2014 and is downloaded in 140 countries.