NHRA unveiled the logo for its newest exciting and interactive experience for spectators and participants, NHRA Unleashed, and further details on the event concept.
NHRA Unleashed, an experience unlike any other, both on and off the track, embraces a new breed of drag racing enthusiast who is looking for pure, doorslammer heads-up competition on the track and a festival environment off the track. NHRA Unleashed will be featured in a series of televised specials that celebrate pure American horsepower.
NHRA Unleashed will be a race event with entry fees, purse payout, and an NHRA Wally for the winners. The drag racing activities will include 10.5 Outlaw competition in four classes on the eighth-mile: Outlaw 10.5, Limited Street, EZ Street, and Modified Street. In addition, Heads-Up Weekend Warrior Sportsman Index Racing will feature five classes: 8.5 index, 10.0 index, 11.0 index, 12.0 index, and 13.0 index. These are the cars that race at every dragstrip across the nation and are the backbone of drag racing. They include a wide variety of muscle cars, compact cars, trucks, and even station wagons. A high-octane addition to the track excitement will be exhibition Pro Modified cars.
Off the track, fans will be able to enjoy a multitude of activities and events. In keeping with the interactive theme, NHRA Unleashed events will offer a fun and challenging autocross course, where fans can race their own cars against the clock. For muscle-car enthusiasts who don’t want to actually race on the dragstrip, NHRA Unleashed will offer a chassis dyno on which fans can monitor their cars’ engine performance. A Show & Shine car show for all makes of muscle and classic cars will be at all NHRA Unleashed events.
Additional spectator activities include a vast manufacturers’ midway with a number of national and local sponsorship exhibits and interactive displays and a Kids Zone with inflatables and other children’s activities. In addition, a large automotive swap meet and automotive seminars will be held covering various aspects of muscle-car restoration and high-performance secrets.
Car clubs will be encouraged to attend and be assigned special parking corrals with the dragstrip properties. It will represent a great way for car clubs to show their club and vehicle brand pride and get a premium parking space.
A centerpiece of the events will be NHRA Unleashed Center Stage. Strategically located in the middle of all the action, a center stage will be set up to provide a venue for television hosts to interview the drag racing stars and their families, car owners, manufacturers of automotive products, and, of course, spectators.
NHRA and Disrupt/ive Studios plan to announce a television partner for the four events in the near future.
The first of the 2010 NHRA Unleashed events will be June 11-13 at Atlanta Dragway. On Aug. 6-8, NHRA Unleashed will visit O’Reilly Raceway Park at Indianapolis. National Trail Raceway near Columbus, Ohio, will host an NHRA Unleashed event Sept. 10-12, and the final event on the 2010 schedule will take place at Gainesville Raceway Nov. 5-7.
For more information and event details including rules and entry, click here.