Throughout its 60-year history, NHRA has been a sport defined by its barrier-breaking moments, from Kenny Bernstein’s 300-mph run in Gainesville in 1992 to Matt Hagan’s 3.995-second pass at zMAX Dragway in 2011.
So it’s only fitting that in this era of social media, when NHRA fans have become such an integral part of the success and growth of the sport, that they get in on the action, and they did exactly that Tuesday by achieving their own milestone moment when they broke through the 300,000 mark on NHRA’s Facebook page.
NHRA debuted its Facebook page in March 2009, and right from the outset, it became a popular gathering place for its highly engaged and highly social fan base. The fans showed up early and often to discuss and debate the NHRA issues of the day, to get exclusive NHRA content delivered right to their desktop or handheld device, and to have the chance to communicate in a direct and candid way with the sanctioning body.
With the benefit now of almost three years of hindsight, it’s clear that Facebook has really been the ideal platform to give a voice to one of the most passionate fan bases in sports, and it’s really no surprise then that it has grown as quickly as it has.
NHRA’s fans numbered 26,000 by the end of 2009, and they broke through the 100,000 barrier in July 2010. In March 2011, NHRA’s Facebook page celebrated its two-year birthday by adding its 200,000th fan, and just nine months later, it is celebrating a Merry Christmas by adding its 300,000th fan.
What’s more, NHRA fans are among the most engaged fan bases in sports, and on Facebook, they interact with content posted on the NHRA Facebook page at a rate that is more than five times greater than peer Facebook pages in the 100,000 to 500,000 range.
NHRA is looking forward to using Facebook to build an even stronger and more personal relationship with its fans in 2012 and beyond. And as good as that is, "stuff" is always good too, so fans can expect plenty of giveaways as well.