NHRA Story
Edwards to fly K&N colors at final two stops of Western Swing
Tuesday, July 26, 2011


For the last two legs of the Western Swing in Sonoma and Seattle, former Pro Stock champ Mike Edwards will pull to the line with a break from his well-known red and gray design to fly a new graphic design to recognize his partnership with K&N Filters.

“It’s been great to represent K&N for the past two seasons as a partner with our race team,” Edwards said. “Our marketing partnership has grown during that time, and we have put together a program for the Sonoma and Seattle stops to allow K&N to have a major representation on our Pontiac. As a team, we are proud to be associated with such a reputable company and be a major component in K&N’s strategic plan of marketing its products in the drag racing arena.“

The Pontiac GXP will be decked out with the K&N logo prominent on the door, with the company’s distinct color stripes running the length of the car, all on a black canvas provided by 1320 Wraps by Fineline.

“We work closely with the entire Pro Stock field through many of our programs, including the K&N Horsepower Challenge,” said Steve Williams, vice president of K&N Filters. “A few of the teams we have an even deeper relationship with through our engineering branch. Working with Mike and his entire crew has helped us in many areas, and he is one of the true professionals in the sport.

“We all know how good of a driver and tuner Mike is based on his record, but he is truly one of the best ambassadors for Pro Stock and drag racing for his work ethic and wanting to help move the sport forward and makes it a pleasure to be associated with.

“Through this relationship, we worked on doing a specialized design for select events to help our marketing campaign and to help further Mike and his team's shot at another championship,” Williams continued. “We are excited with the look he will roll out and fits what our company is trying to promote. Nothing would be better than for Mike to roll it into the winner’s circle in Sonoma and Seattle.”

Edwards has the same hopes for the new look. “We will hit Sonoma and Seattle with the new design and plan to carry K&N to a couple of winner’s circles," he said. "As a team, we are excited to do this for K&N and want to do them proud on the West Coast.”

Tickets are available for the FRAM /Autolite NHRA Nationals. Please call Infineon Raceway at 800-870-RACE or at www.infineonraceway.com.