NHRA Story » Eco-Absorb to sponsor Jim Dunn Racing in Charlotte

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Eco-Absorb to sponsor Jim Dunn Racing in Charlotte

Thursday, September 13, 2012

Jon and Jim Dunn and driver Todd Lesenko have bounced back from two blower explosions in Indy and will compete in Charlotte.

After an explosive yet promising Mac Tools U.S. Nationals presented by Auto-Plus, Jim Dunn Racing and driver Todd Lesenko are right back in the saddle and competing at the O’Reilly Auto Parts NHRA Nationals presented by Super Start Batteries in Charlotte. The team will be introducing another new sponsor to the sport, Eco-Absorb, after great results with its continuing primary and associate sponsor programs for Grime Boss hand wipes and Tap It Brewing this season. Damaging two Funny Car bodies in Indianapolis forced the team to bring out a new Dodge Funny Car body, which will be green in recognition of Eco-Absorb’s corporate colors.

Eco-Absorb, manufacturer of an environmentally friendly spill-cleanup product, is headquartered near the race team shop in Southern California and has an ownership group with strong interest in reaching automotive enthusiasts as well as the business-to-business connections that exist in the sport. The lightweight, super-absorbent product provides the perfect material for do-it-yourself mechanics, shop owners, service centers, and trucking companies as well as auto-parts, hardware, and mass retailers. Race fans can learn about Eco-Absorb online at www.eco-absorb.com and purchase the product directly through HomeDepot.com..

Lesenko has taken the week to prepare for the NHRA national event in Charlotte following his excitement of qualifying for the U.S. Nationals and suffering an engine explosion that catapulted the Grime Boss Funny Car body. One day later, Lesenko won his opening-round match with No. 2 qualifier Jack Beckman but suffered another engine explosion, which left the team unable to make the call to the starting line for the quarterfinals.

“Indy obviously had its highs and lows, but we’ve determined the source of the engine failure, and the team regrouped with new parts and a new body for our sponsor this weekend, Eco-Absorb,” said Lesenko. “The car is running much quicker and faster, and our goal is to qualify and win rounds at Charlotte this weekend to provide great exposure for Eco-Absorb as well as associate sponsors Grime Boss, Tap It, Lincoln Tech, and others.”

Jim Dunn Racing is not new to bringing sponsors such as Eco-Absorb into the sport and helping them generate new business channels for their products, as Grime Boss and Tap It Brewing have experienced firsthand. Tap It gained distribution into new states and venues along the NHRA tour, and the popular Grime Boss hand wipes have been connected to new retailers.

Team manager Jon Dunn is looking forward to this weekend’s race in Charlotte. “It’s great to introduce a new sponsor and product to NHRA fans,” he said. “In addition to being so much more absorbent than traditional clay-based floor products, Eco-Absorb is much safer to handle and dispose of for the consumer and the environment.”

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